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CLASE #2 | La RUTA ESTATÉGICA - Conoce el PASO A PASO para consegui CLIENTES DE ALTO VALOR

Ruva・119 minutes read

A platform called Creavis is introduced by hosts David and Diego, focusing on the importance of visual identity and monetization of talent for aspiring graphic designers while also offering training and collaborations with brands like Adobe and Shopify. The Creavis method, a 90-day training program aiming to bridge design and business by teaching practical skills and client acquisition strategies, is highlighted as a revolutionary approach for creatives to succeed in the industry.

Insights

  • Participants from various countries join a session where hosts David and Diego introduce themselves and their platform, Creavis, emphasizing visual identity and talent monetization.
  • The Creavis method, with over a million creatives, offers training collaborations and real-world knowledge, aiming to help creatives attract high-value clients and differentiate in the market.
  • Success in graphic design involves consistent learning, personal branding, and emotional client connections, transitioning from low to high prices through experience and client interactions.
  • The importance of practical skills, timely delivery, competitive pricing, social media promotion, and client relationships is highlighted for freelancers starting in the industry, with an emphasis on the Creavis method's unique approach to design and business integration.

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Recent questions

  • How does the Creavis platform help creatives?

    The Creavis platform offers training and collaborations with renowned brands like Adobe and Shopify, providing over a million creatives with opportunities to enhance their skills and work with top companies in the industry.

  • What is the significance of personal branding in freelancing?

    Personal branding plays a crucial role in freelancing success as it helps individuals differentiate themselves in a competitive market, attract high-value clients, and monetize their social networks effectively.

  • How can graphic designers overcome procrastination?

    Graphic designers can overcome procrastination by setting specific dates for tasks in a notebook, establishing a marketing strategy, defining a unique value proposition, and avoiding common industry naming conventions to stand out and attract clients effectively.

  • Why is it important for freelancers to maintain open communication with clients?

    Maintaining open communication with clients is essential for freelancers to understand their needs and preferences, deliver quality work in a timely manner, and build long-term relationships that can lead to repeat business and new service offerings.

  • What does the Creavis method offer to creatives?

    The Creavis method is a 90-day training program that covers design theory, client acquisition, video editing, and web design, providing practical and theoretical skills not typically taught in traditional courses. It aims to help creatives learn how to sell their designs, find clients effectively, and bridge the gap between design and business.

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Summary

00:00

"Global Design Platform Inspires Aspiring Creatives"

  • The session starts with technical difficulties, including an echo issue that is eventually resolved.
  • Participants are welcomed from various countries, including Spain, Colombia, Venezuela, Bolivia, Mexico, Chile, Ecuador, and Uruguay.
  • The hosts, David and Diego, introduce themselves, sharing their experience in design and their platform, Creavis.
  • The hosts ask for permission to start the session, indicated by participants leaving fire emojis in the chat.
  • The hosts recap the previous day's session, focusing on the importance of visual identity and monetization of talent.
  • David and Diego further introduce themselves, detailing their experience in graphic design and motion graphics.
  • Creavis is described as a platform with over a million creatives, offering training and collaborations with brands like Adobe and Shopify.
  • Viewers' comments from social media are shared, expressing gratitude for inspiration and learning opportunities.
  • The hosts emphasize the impact of their work on aspiring graphic designers, inspiring them to pursue their passion.
  • The hosts conclude by reading more comments from viewers, highlighting the positive impact of their sessions on aspiring designers.

20:56

"Success, Inspiration, and Branding for Creatives"

  • Creab received a comment expressing gratitude and well wishes for their success and blessings.
  • Jr Magallanes mentions being inspired by the opportunity to create something incredible through graphic design.
  • Luis learned the importance of creating experiences to earn like a boss, emphasizing the value of perseverance.
  • The text highlights the agreement with the positive comments received and the happiness derived from them.
  • A promise is made to reveal tools and step-by-step guidance for creatives to attract high-value clients.
  • A student shares their transformative experience with the Creavis method, updating their skills and successfully charging what they deserve.
  • The Creavis method is praised for providing practical, real-world knowledge that traditional education lacks.
  • The importance of personal branding is emphasized as a key factor in freelancing success.
  • The significance of monetizing social networks through brand promotion and content creation is discussed.
  • Overcoming introverted tendencies and consistently evolving in one's brand presentation is highlighted as crucial for professional growth.

37:47

"Key to Success: Learning, Growth, Passion"

  • Procrastination is a common trap where plans for tomorrow often get delayed indefinitely.
  • Investing in oneself is crucial as external support may not always be reliable.
  • Continuous self-improvement is essential, with learning opportunities available everywhere.
  • Overcoming language barriers to learn new skills demonstrates dedication and resourcefulness.
  • Success requires putting effort into learning and growing consistently.
  • Stagnation in unfulfilling jobs can lead to missed opportunities and regrets.
  • Pursuing passions like graphic design can lead to a more fulfilling career.
  • Successful brands sell a lifestyle or experience, not just products.
  • Building emotional connections with clients is key to successful branding.
  • Differentiating oneself in a competitive market is crucial for brand recognition and success.

53:10

"Experience and Strategy: Keys to Success"

  • Experience is crucial in gaining success, as illustrated by the speaker's journey from charging $5 for a design in 2019 to escalating prices due to accumulated experience by February 2020.
  • The importance of gaining real-world experience with clients is emphasized, highlighting the value of understanding and interacting with individuals' emotions, expectations, and ideas.
  • Advancing in one's career may require temporarily lowering prices to attract clients who will aid in understanding and analyzing their needs, ultimately leading to long-term success.
  • Developing the ability to discern potential clients' suitability through simple interactions, like text messages, showcases the speaker's depth of experience in client management.
  • Transitioning to the next speaker, Diego, the focus shifts to the initial step of gaining experience, followed by the necessity of analyzing and understanding the target audience's needs and problems to attract potential clients effectively.
  • Creating a consistent brand image across all platforms is crucial for brand recognition and audience engagement, with examples like using a personal element like "Rayito" to establish a connection with the audience.
  • Building a strong social media presence with engaging and relevant content is highlighted as a key strategy for attracting clients and monetizing one's personal brand.
  • Content creation should align with specific niches like inspiration, entertainment, or teaching to resonate with the audience and foster loyalty over time.
  • Despite targeting a niche audience, creating content can attract a broader client base, as personal connections established through content can lead to direct client referrals.
  • Establishing a digital marketing strategy and committing to daily actions, like setting goals and timelines, is essential for consistently attracting clients and growing one's brand effectively.

01:10:37

"Social Media Branding: Strategies for Success"

  • Viegas Studio is a reliable and memorable name for social media positioning.
  • Ensure profile images and covers are well-positioned and saved on all networks.
  • Develop a content strategy, including recording techniques, microphone usage, and lighting schemes.
  • Set specific dates in a notebook for tasks to avoid procrastination.
  • Establish a marketing strategy and set a date to initiate brand development.
  • Define a unique value proposition to differentiate in the market.
  • Avoid common naming conventions in the industry to stand out.
  • Craft an elevator pitch for quick and effective client interactions.
  • Utilize unique value propositions to attract clients and stand out from competitors.
  • Implement small changes in presentation and messaging to compete effectively in a saturated market.

01:27:15

Enhancing Business Growth Through Effective Networking

  • Losing $63,000 a month can change the paradigm of clients and people, recommending a thorough analysis of the situation for significant benefits.
  • The Creavis method helps transform shy individuals into confident speakers, emphasizing the importance of activating cameras and microphones for effective communication.
  • Overcoming initial shyness can lead to enhanced speaking abilities, confidence, and the capacity to engage in conversations effortlessly, potentially boosting sales.
  • Starting on social networks can be daunting, but with practice and experience, individuals can grow and gain confidence in public speaking and presentations.
  • Finding the first client is a significant challenge in business, with strategies including leveraging personal contacts, offering services, and attending networking events.
  • Work exchanges can be beneficial for gaining experience and building a portfolio, as demonstrated by offering photography services in exchange for haircuts.
  • Networking events provide opportunities to connect with potential clients, showcasing work and generating new business leads.
  • Satisfied clients are a valuable asset, as their recommendations can lead to new business opportunities and client referrals.
  • Maintaining communication with satisfied clients can lead to repeat business and the potential for new service offerings, fostering long-term relationships.
  • Collaborating with colleagues in the same industry can create opportunities for mutual support, networking, and potential business collaborations, enhancing professional growth and client acquisition.

01:43:40

Effective Strategies for Graphic Design Freelancers

  • Visual identity must be delivered to clients in a timely manner to avoid dissatisfaction and negative recommendations.
  • Freelancers should ensure they are ready to compete in the market by delivering quality work before entering.
  • Maintaining open communication with clients is crucial for understanding their needs and preferences.
  • Offering fair and competitive prices is essential for freelancers starting in the industry.
  • Promoting services through social networks helps attract clients and showcase capabilities.
  • Diversifying services allows for more opportunities and client engagement.
  • Keeping a good record of clients and following up with them shows care and builds long-term relationships.
  • Being a good person and treating clients as individuals can lead to more success than just focusing on profits.
  • Joining a supportive community like the Creix Academy can help graphic designers grow and learn new skills.
  • Addressing the challenges faced by graphic designers, such as finding high-paying clients and creating impactful designs, is crucial for success in the industry.

01:59:09

"Creavis Method: Innovative Design for High-Impact Clients"

  • The Creavis method is a methodology designed to help creatives achieve innovative designs and attract high-impact clients.
  • It focuses on practical and theoretical skills not typically taught in courses or universities, emphasizing real-world practices with clients.
  • The method integrates marketing, branding, and business strategy to bridge the gap between design and business.
  • It addresses limited professional development, network of contacts, and outdated practices by offering current trends and utilizing Artificial Intelligence.
  • The method aims to help individuals not only learn design but also how to sell their designs and find clients effectively.
  • Creab Viix is described as a revolution led by those who have experienced and succeeded in implementing the Creavis method.
  • The Creavis method is a 90-day training program condensed from university degrees, covering design theory, client acquisition, video editing, and web design.
  • The training involves two classes per week for over three months, with real client practices and challenges for participants.
  • The cost of the course is approximately $500, with an option for installment payments over three months.
  • Fast action bonuses are available for early registrants, providing additional benefits worth more than the complete training.

02:16:13

"Financial Preparedness, Sales Strategies, Career Success"

  • A scenario is presented where someone needs $500 for a surgery the next day, and the response is initially negative.
  • The importance of being financially prepared for unexpected events, like a family member needing urgent medical care, is highlighted.
  • Personal experiences are shared, emphasizing the value of work in providing financial security during crises.
  • The text discusses a unique strategy for prospecting clients, offering various examples and channels for finding potential clients.
  • Tomorrow's lesson will cover storytelling as a sales tool, customer filtration, active listening, customer needs, closing, and follow-up.
  • The Creavis method is praised for its ability to help students grow and succeed in their careers.
  • A student's success story is shared, showcasing how the method helped them become independent and prosperous.
  • The method offers financing in three installments and includes real-time client work and extra classes for questions and answers.
  • The importance of practical skills and work experience over formal certificates is emphasized for career success.
  • The text concludes with a call to action for interested individuals to join the program and share feedback on the class.

02:32:09

Interactive Q&A and Designer Battle Events

  • Thursday will feature a question and answer session for those with doubts, allowing attendees to ask questions that will be answered with care and attention.
  • Friday will host a designer battle with a unique dynamic prepared in advance, promising an engaging experience for participants.
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