How To Sell High Priced Personal Training Packages

MarketingFitness101・2 minutes read

Selling personal training in bootcamp programs traditionally involves awkward reselling conversations and no recurring income, hindering business growth. The new approach involves selling once with automatic monthly payments, ensuring continuous income growth for business scaling and expansion.

Insights

  • Transitioning from selling personal training sessions individually to establishing automatic monthly payments can ensure continuous income growth, enabling business scaling and expansion without the need for constant reselling conversations.
  • Emphasizing long-term commitment, results-based training, and structured pricing strategies can lead to increased client retention, recurring income, and significant business growth opportunities, positioning the fitness business for long-term success and stability.

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Recent questions

  • How can I increase recurring income in personal training?

    The new approach to selling fitness involves establishing automatic monthly payments similar to gym memberships, ensuring continuous income growth for business scaling and expansion without constant reselling.

  • What pricing strategy should I use for personal training?

    Pricing for one-on-one personal training increases by $10 per session for month-to-month agreements compared to 12-month commitments, while group training prices increase by $50 per month for month-to-month agreements.

  • Why is a 12-month agreement beneficial in personal training?

    Offering a 12-month agreement with automatic rollover into a month-to-month plan after the initial period eliminates the need for uncomfortable reselling conversations, ensuring client commitment and continuous revenue.

  • How can I encourage clients to commit to long-term training?

    Emphasize results-based training and the need for long-term commitment to position the offer effectively, encouraging clients to compare their weight gain duration to the time needed to lose it.

  • What resources are available for fitness business coaching?

    Access coaching through fitness business ignition for guidance on implementing and optimizing strategies, with online resources, live webinars, Q&A sessions, and a resource vault for marketing, client conversion, and retention strategies.

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Summary

00:00

"Boost Fitness Business with Recurring Payments"

  • Selling personal training in bootcamp programs traditionally involves selling sessions individually, leading to awkward reselling conversations and no recurring income.
  • Lack of recurring income hinders business growth and scalability, limiting marketing, equipment purchases, and facility expansion.
  • The new approach to selling fitness involves selling once and establishing automatic monthly payments akin to gym memberships or subscription services.
  • This model ensures continuous income growth, allowing for business scaling and expansion without the need for constant reselling.
  • Offering a 12-month agreement with automatic rollover into a month-to-month plan after the initial period eliminates the need for uncomfortable reselling conversations.
  • Clients can also opt for a month-to-month program, providing flexibility while maintaining automatic payment structures.
  • Pricing for one-on-one personal training increases by $10 per session for month-to-month agreements compared to 12-month commitments.
  • Group training or bootcamp prices increase by $50 per month for month-to-month agreements, incentivizing clients to commit to 12-month programs.
  • Emphasizing results-based training and the need for long-term commitment helps position the offer effectively to clients seeking significant weight loss or fitness goals.
  • Implementing this structured pricing and positioning strategy can lead to increased client commitment, recurring income, and business growth opportunities.

13:02

Maximize Revenue with 12-Month Training Programs

  • Encourage clients to compare their weight gain duration to the time needed to lose it, emphasizing results-based training.
  • Commitment to a program is essential for achieving and maintaining results, with potential cost savings for clients.
  • Emphasize the importance of teaching clients how to maintain their weight loss as a lifestyle, addressing habits and emotional eating.
  • Selling larger training programs can lead to substantial earnings, with examples of high-priced packages and potential discounts for upfront payments.
  • Implement a sales agreement with a 12-month option for recurring billing, ensuring continuous revenue without the need for constant reselling.
  • Utilize an EFT or auto-debit system for efficient client payment processing and tracking, alongside a client follow-up system for delinquent accounts.
  • A structured 12-month sales closing process is crucial for effectively selling high-priced training programs, emphasizing the benefits and value.
  • Benefits of selling 12-month programs include consistent monthly income, enabling business growth, and the ability to set a stable salary.
  • Predictable income from recurring programs can significantly increase the value of a business, making it more attractive for potential buyers or as a legacy.
  • Access coaching through fitness business ignition for guidance on implementing and optimizing these strategies in your business, with online resources and support available.

26:03

Fitness Business Coaching Program: Home-Based Growth

  • Participants in the fitness business coaching program work from home, receiving guidance and resources during live webinars, Q&A sessions, and access to a resource vault for marketing, setting up Facebook Ads, referrals, client conversion, and retention strategies. Weekly action and accountability calls ensure progress, with a growing resource vault containing recorded webinars and promotions from group members, fostering a supportive community of fitness professionals globally.
  • The program offers a 30-day trial for $10, followed by a $99 monthly fee, providing access to a private Facebook group, weekly live webinars, accountability and support calls, and a resource vault. The emphasis is on taking action, being accountable, and leveraging the evolving resources to enhance business growth, with a vision of pioneering live broadcasts on the Internet for future generations.
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