How to get your ideas to spread | Seth Godin
TED・2 minutes read
Successful transformations in various fields have been achieved through spreading remarkable ideas, targeting specific audiences, and creating exceptional products, as seen in examples like Silk, Frank Gehry, and Otto Rohwedder's sliced bread. Highlighting the importance of being remarkable rather than safe, these success stories emphasize the power of innovative, targeted marketing strategies and unique product offerings.
Insights
- Success in various fields often stems from spreading innovative ideas, as seen in examples like the rise of sliced bread after years of obscurity due to lack of promotion, emphasizing the critical role of idea dissemination in achieving recognition and popularity.
- Embracing the concept of being remarkable rather than playing it safe is crucial for success, highlighted by instances such as AmIhotornot.com's unexpected triumph through exceptional quality rather than heavy advertising, underscoring the importance of standing out in a crowded market to capture audience attention and achieve significant growth.
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Recent questions
How did sliced bread become popular?
Through Wonder's successful promotion efforts.
What is the key to successful marketing?
Targeting specific, passionate audiences.
How did AmIhotornot.com achieve success?
By being truly exceptional, not through heavy advertising.
What is the key to standing out in the market?
Embracing being remarkable rather than safe.
What is the key to transforming a failed product?
Creating remarkable products that generate interest.
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Summary
00:00
Spreading Ideas for Success in Marketing
- Examples of successful transformations: Silk tripled sales, Jeff Koons went from unknown to successful artist, Frank Gehry redefined architecture, and a failed record label with a CD named "Sauce."
- Introduction to sliced bread and Otto Rohwedder's invention.
- Sliced bread's initial failure for 15 years due to lack of promotion until Wonder popularized it.
- Importance of spreading ideas for success in various fields.
- TV-industrial complex's role in spreading ideas through ads and distribution.
- Decline of TV-industrial complex's effectiveness in recent years.
- Example of a failed marketing attempt with a $100 million budget for a product ignored by the consumer.
- Shift towards creating remarkable products that stand out and generate interest.
- Importance of targeting specific, passionate audiences for successful marketing.
- Success stories of companies like Aeron chairs, Lionel Poilâne's bakery, and Krispy Kreme by appealing to passionate consumers.
12:57
"Embrace Remarkable, Not Average, for Success"
- AmIhotornot.com, visited by 250,000 people daily, became remarkable not through heavy advertising but by being truly exceptional, leading to its success.
- The idea of turning cremains into gems has become a fast-growing business in the mortuary industry, showcasing the power of offering what people truly desire.
- To succeed, one must embrace being remarkable rather than safe, as being very good or average often goes unnoticed, with examples like Silk's strategic product placement and Frank Gehry's groundbreaking architectural designs illustrating this concept effectively.
