How great leaders inspire action | Simon Sinek | TED
TED・2 minutes read
Great leaders and organizations like Apple, Martin Luther King, and the Wright brothers share a common approach of starting with "why" to inspire others, emphasizing beliefs over products or services. This approach is crucial for success, as seen through examples like TiVo's failure due to focusing on product features rather than deeper beliefs, leading to commercial downfall despite favorable market conditions.
Insights
- Success of Apple, Wright brothers, and Dr. King attributed to a common approach of starting with a strong belief or purpose ("why") to inspire action, contrasting with competitors who focus on resources or fame.
- TiVo's commercial failure underscores the significance of connecting with consumers on a deeper level by emphasizing beliefs and purpose over product features, showcasing the impact of the "why" in driving success or failure in the market.
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Recent questions
How did Apple achieve innovation?
Through a unique approach despite similar resources.
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