How I Started The UK's Fastest Growing Company: My Gymshark Story | Ben Francis
Ben Francis・2 minutes read
Ben Francis founded Gymshark at 19, which is now the UK's fastest-growing company, initially starting with fitness apps and a social network before transitioning to custom-made fitness wear. Gymshark's success was fueled by influencer marketing and collaborations with business partners, leading to massive growth and international expansion with 70 staff members.
Insights
- Ben Francis started Gymshark at 19, initially venturing into web development and fitness apps before transitioning to custom fitness wear, showcasing the importance of diversification and adaptation in entrepreneurial journeys.
- Gymshark's success was significantly driven by influencer marketing, particularly through partnerships with fitness YouTubers, highlighting the power of strategic collaborations in expanding brand reach and fostering growth in the digital age.
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Recent questions
How did Gymshark start?
With websites and selling license plates online.
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