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As Estratégias Para Faturar R$ 60 Milhões Vendendo Para O Exterior | Sidney Júnior - Kiwicast #357

Kiwify・63 minutes read

The podcast "Kwi Cast," hosted by Carol Vilas Novas and Marcelo Gualberto, features digital marketing expert Sidney Júnior, who shares his journey from humble beginnings to generating over R60 million in online sales by emphasizing the importance of relentless effort and strategic international marketing. He highlights the necessity of adapting offers for foreign markets, optimizing ads, and leveraging customer feedback to enhance sales conversion rates.

Insights

  • The podcast "Kwi Cast," hosted by Carol Vilas Novas and Marcelo Gualberto, serves as a valuable resource for those interested in digital marketing, featuring insights from successful guests like Sidney Júnior, who has generated substantial sales and helped thousands achieve financial independence in this field.
  • Sidney Júnior's transition from live events to digital sales during the COVID-19 pandemic allowed him to tap into international markets, significantly increasing his revenue by adapting his products for Spanish and English speakers, highlighting the potential of global reach in digital marketing.
  • The text emphasizes the importance of methodical execution in marketing strategies, illustrated by the contrasting investment approaches of João and Maria; while João's unstructured R$10,000 investment yielded poor results, Maria's strategic R$300 investment resulted in a notable return on investment.
  • Effective digital marketing requires understanding cultural nuances and adapting marketing materials accordingly, as well as leveraging tools like the Facebook Ad Library for market research, ensuring that campaigns resonate with targeted audiences to maximize conversion rates.

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Recent questions

  • What is digital marketing?

    Digital marketing refers to the use of online platforms and technologies to promote products or services. It encompasses various strategies, including search engine optimization (SEO), social media marketing, email marketing, and content marketing, aimed at reaching and engaging target audiences. The goal is to drive traffic, generate leads, and ultimately increase sales through digital channels. As businesses increasingly shift their focus to online presence, understanding digital marketing becomes essential for success in today's competitive landscape.

  • How to improve online sales?

    Improving online sales involves a combination of effective strategies and techniques tailored to your target audience. Start by conducting thorough market research to identify customer needs and preferences. Optimize your website for user experience, ensuring it is visually appealing and easy to navigate. Implement targeted advertising campaigns on platforms like Facebook and Google to reach potential customers. Utilize email marketing to nurture leads and encourage repeat purchases. Additionally, consider offering promotions, upsells, and order bumps to enhance the customer experience and increase average order value.

  • What is a sales funnel?

    A sales funnel is a marketing concept that illustrates the journey potential customers go through from awareness to purchase. It typically consists of several stages: awareness, interest, decision, and action. At the top of the funnel, potential customers become aware of a product or service, and as they move down, they express interest, evaluate options, and ultimately make a purchase. Understanding the sales funnel helps businesses tailor their marketing strategies to guide customers through each stage effectively, increasing the likelihood of conversion and customer retention.

  • What are upsells and order bumps?

    Upsells and order bumps are sales techniques used to increase the average transaction value during the purchasing process. An upsell involves offering a more expensive or premium version of a product that the customer is already considering, encouraging them to spend more. An order bump, on the other hand, is a smaller, complementary product presented at checkout, designed to entice customers to add it to their order. Both strategies aim to enhance the customer experience while maximizing revenue for the business, making them essential components of effective sales funnels.

  • How to conduct market research?

    Conducting market research involves gathering and analyzing information about your target market, competitors, and industry trends. Start by defining your research objectives and identifying the specific information you need. Utilize various methods such as surveys, interviews, and focus groups to collect qualitative data from potential customers. Additionally, leverage online tools and resources, like social media analytics and Google Trends, to gather quantitative data. Analyzing this information will help you identify market gaps, understand customer preferences, and make informed decisions to enhance your marketing strategies and product offerings.

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Summary

00:00

Digital Marketing Success with Sidney Júnior

  • The podcast "Kwi Cast," hosted by Carol Vilas Novas and Marcelo Gualberto, focuses on digital marketing and features guests who have successfully made money in this field, emphasizing the importance of staying tuned for valuable insights.
  • The special guest, Sidney Júnior, has 12 years of experience in paid traffic and has generated over R60 million in internet sales, helping more than 15,000 students achieve financial independence through digital marketing.
  • Sidney's journey began with humble beginnings, including working as a furniture assembler and studying chemistry at UFG, before transitioning into the events industry where he organized successful parties and events across Brazil.
  • The COVID-19 pandemic prompted Sidney to pivot from live events to digital sales, allowing him to reach customers in over 150 countries and earn in dollars, which significantly changed his financial trajectory.
  • Initially, Sidney explored dropshipping in 2014 but was discouraged by negative information, only to return to online sales in 2019 after witnessing a friend's success selling niche products, such as penis enlargement gel.
  • He learned to create conversion campaigns and partnered with others to scale his operations, eventually moving from affiliate marketing to selling infoproducts, which proved to be more lucrative.
  • Sidney dedicated extensive hours to learning digital marketing, often working 16-hour days during the pandemic to master the necessary skills and strategies for success in the online marketplace.
  • He emphasized the importance of obsession with results and the process, noting that while low entry barriers exist in the digital market, achieving significant success requires relentless effort and dedication.
  • Sidney's focus shifted to international sales due to the limitations of the Brazilian market, where he faced high costs per acquisition; he decided to translate and market validated products to foreign audiences.
  • The translated product, which has been on the market for three years, was adapted for Spanish and English-speaking customers, showcasing Sidney's strategic approach to expanding his business internationally.

13:01

International Sales Strategies for Success

  • The CPA campaign began with a budget of R 3 for foreign sales, priced at $7, which converted to approximately R 135, highlighting the strong international currency compared to the Brazilian real.
  • The campaign initially focused on English-speaking markets, which proved successful, surpassing Spanish sales, and later expanded to include French, Italian, and Russian markets, although sales in Russia were hindered by sanctions.
  • The total revenue generated from the platform reached an average of R 5 million, showcasing the potential of the international market due to favorable currency exchange rates.
  • Selling abroad presents challenges, primarily rooted in mindset; the CPA abroad is cheaper, and there are opportunities across 150 to 180 countries, reducing reliance on Brazil's economy.
  • The per capita income in the United States is $8,000, compared to Brazil's $8,000, with the U.S. having a larger population of approximately 350 million and more credit cards per capita, indicating a higher consumer base.
  • Essential actions for successful selling include conducting thorough market analysis and mining to identify validated offers and niches, avoiding the creation of irrelevant products, referred to as "chicken helmets."
  • To perform effective market mining, utilize the Facebook Ad Library to research keywords in multiple languages, such as "love" in Portuguese, English, and Spanish, to identify successful ads and offers.
  • A step-by-step guide for beginners includes selecting a niche (e.g., extra income), analyzing 20 keywords related to that niche, and monitoring active ads for a week to identify successful products.
  • The third step involves modeling successful products by analyzing competitors' ads and sales pages, creating improved creatives, and potentially using a Video Sales Letter (VSL) to enhance product appeal.
  • For product delivery, competitors' offerings should be analyzed to create superior products, utilizing tools like Gamma PEP for eBook creation and Voice Maker for generating audio in multiple languages, ensuring added value and transformation for customers.

29:08

Success in Foreign Markets Without Big Budgets

  • Hansel and Gretel emphasizes that a significant budget is not necessary for success in foreign markets; instead, a strong idea and execution of a plan are crucial for beginners.
  • The example of João, who invests R$10,000 without following a structured approach, contrasts with Maria, who invests R$300 in advertisements and achieves a return on investment (ROI) of 3, demonstrating the importance of methodical execution over sheer financial investment.
  • Maria's investment strategy includes starting with R$1 to generate R$30 in sales, then increasing her investment to R$3 for R$90 in sales, and continuing this pattern, ultimately reaching R$300 for R$900 in sales, showcasing the power of following a proven method.
  • The text highlights the importance of executing a plan that has been successful for others, encouraging viewers to take notes and actively implement strategies rather than procrastinating.
  • When creating offers for international markets, it is essential to adapt language and cultural nuances rather than relying on direct translations, which may not resonate with the target audience.
  • The use of advanced translation tools like DeepL is recommended for creating effective marketing materials, along with hiring professionals for final reviews to ensure clarity and cultural relevance.
  • A successful sales page should be visually appealing, concise, and focused on addressing customer pain points, with a clear call to action, such as offering multiple bonuses and a limited-time discount.
  • The strategy for increasing paid traffic involves selecting all countries in Facebook Ads Manager, setting a daily budget (e.g., R$50), and allowing the algorithm to optimize ad delivery without overly complicating the process.
  • It is crucial to ensure that all elements of the marketing campaign, including ads, sales pages, and payment processes, are in the same language as the target audience to maximize conversion rates.
  • The overarching principle is to focus on the 80/20 rule in marketing, where 20% of efforts yield 80% of results, emphasizing the importance of simplicity and effectiveness in advertising strategies.

43:39

Optimizing Advertising Campaigns for Success

  • The 8020 principle is emphasized as crucial for mining and modeling in advertising campaigns, indicating a focus on efficiency and effectiveness in operations.
  • A campaign structure is outlined, consisting of three ad sets, with the first set having a budget of R$ 2 targeting an open global audience using English language ads featuring at least five video advertisements.
  • The second ad set has a budget of R$ 20, targeting an audience with interests related to the product, also requiring five videos to be included in the ads.
  • The third ad set, with a budget of R$ 2, targets Tier 1 and Tier 2 countries, which are more developed and have better access to credit cards, excluding Tier 4 countries with lower income levels.
  • Specific examples of Tier 1 and Tier 2 countries include the United States and Brazil, while Tier 4 countries like Pakistan and India are excluded due to low per capita income.
  • The importance of video content is highlighted, suggesting that video ads yield better results than photo ads, although a fourth ad set can be created using photos for testing purposes.
  • A healthy Return on Investment (ROI) is discussed, with a target ROI of 1.7 for scaling campaigns, emphasizing the need to focus on net profit rather than just revenue.
  • Strategies for product optimization are introduced, including the use of abandoned cart recovery tools and email marketing to recapture potential sales from customers who did not complete their purchases.
  • The concept of Order Bump and Upsell is explained, where additional products are offered at checkout to increase sales, with examples illustrating how to effectively implement these strategies.
  • The "Frankstein technique" is introduced as a method for analyzing competitors' successful ads and creating improved versions, focusing on better creatives and design to enhance product offerings.

58:07

Strategies for Success in Mineral Water Marketing

  • Research competitors in the mineral water market to identify effective sales strategies, focusing on visually appealing sales pages and high-retention creatives, as exemplified by a successful seller named Frankenstein, whose colorful design will be modeled for a new brand.
  • Develop a unique mineral water brand by combining elements from existing products, such as offering both e-books and video classes, to enhance customer engagement and provide a comprehensive delivery method.
  • Create a customer feedback mechanism using Google Forms on a thank-you page after purchase, asking for essential information like name, city, country, and preferences for additional products, which will help tailor future offerings.
  • Utilize customer responses to identify popular themes for upsells and order bumps, ensuring that the most requested items are included in the sales funnel to increase conversion rates.
  • Focus on the importance of execution intensity over time spent learning; for instance, a dedicated individual who invests four hours daily can achieve sales in 30 days, while a less committed person may take six months without making any sales.
  • Emphasize the significance of optimizing upsells and order bumps in sales funnels, using customer feedback to validate product offerings and improve conversion rates.
  • Offer incentives for audience engagement, such as a chance to win 20 hours of free content and a consultancy call by commenting on a video, encouraging viewers to share their insights and participate actively.
  • Highlight the potential for success in digital marketing without personal branding, suggesting that individuals can achieve profitable outcomes with less effort by focusing on effective strategies.
  • Conclude with a motivational message about the transformative power of digital marketing, encouraging persistence and execution, and inviting viewers to follow the speaker on social media for further learning opportunities.
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