how I would learn digital marketing (If I could start over)

Senator We Run Ads・2 minutes read

The speaker, with extensive experience in digital marketing, provides comprehensive guidance on learning digital marketing, advising against shortcuts, emphasizing mindset development, and recommending specialization in Google Ads. Learners are encouraged to create practice campaigns, delve into design and analytical tools, progress to mastering various marketing channels, and eventually explore advanced topics to become a top talent in the industry.

Insights

  • The speaker has extensive experience in digital marketing, having worked with top-tier clients and trained Google support teams globally, emphasizing the importance of foundational knowledge and mindset development for success in the field.
  • To excel in digital marketing, aspiring professionals are advised to focus on mastering one platform like Google Ads initially, gradually expanding their expertise to encompass a wide array of marketing tools and channels, enabling them to evolve into top talents capable of innovating and monetizing their skills effectively.

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Recent questions

  • How can I start learning digital marketing?

    By researching marketing basics and understanding its purpose.

  • What platform should I specialize in for digital marketing?

    Google Ads is recommended as a foundational choice.

  • How can I gain practical experience in digital marketing?

    Create practice campaigns on a free Google Ads account.

  • What tools are essential for a digital marketing career?

    Google Ad, Google Analytics, Google Tag Manager, and Data Studio.

  • How can I advance my digital marketing skills?

    Delve into advanced topics like app marketing, programmatic advertising, and email marketing.

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Summary

00:00

"Mastering Digital Marketing: Tips for Beginners"

  • The speaker has an eight-year career in digital marketing, working with prestigious clients like the prime minister's office Dubai, Sky News Arabia, Nissan Abu Dhabi, Emirates hospitals, and Etisalat, some with budgets exceeding $10 million annually.
  • They have trained Google support teams globally for two and a half years and collaborated on projects with institutions like Amit University Dubai and Manipal University.
  • The video aims to address common questions on learning digital marketing, particularly for beginners or those considering it as a career.
  • The speaker advises against shortcuts and emphasizes developing the right mindset by researching marketing basics and understanding the purpose of digital marketing.
  • Learners are encouraged to create a blog or website to grasp the fundamental building block of the internet and are guided on purchasing a domain and using themes to establish a basic website.
  • Learning HTML basics is recommended to enhance digital marketing skills, with resources like W3Schools suggested for understanding the language's fundamentals.
  • Aspiring digital marketers are advised to specialize in one platform, with Google Ads recommended as a foundational choice due to its significance in paid media advertising.
  • Practical steps for learning Google Ads include starting courses on platforms like Udemy, watching YouTube playlists, and utilizing Google Skill Shop and Help Center for additional resources.
  • Learners are encouraged to create practice campaigns on a free Google Ads account to gain hands-on experience and potentially secure freelance clients or internships.
  • The final stage involves designing landing pages, learning design tools like Canva, and delving into reporting and analytical tools such as Google Analytics and Microsoft Clarity to enhance data analysis skills essential for a successful digital marketing career.

13:15

Mastering Marketing Tools for Career Advancement

  • Moving to the next stage of becoming a solid digital marketer involves learning the ecosystem of marketing tools used by companies like Google, Adobe, and Facebook.
  • Essential tools to learn at this stage include Google Ad, Google Analytics, Google Tag Manager, and Data Studio, which form the foundation for understanding the entire marketing stack.
  • Acquiring hands-on experience with these tools can significantly enhance career prospects, making one a valuable asset in the industry.
  • Progressing to the next stage involves gaining a broader understanding of various marketing channels beyond the expertise in one platform, such as affiliate marketing, Facebook ads, Snapchat, LinkedIn, Twitter, and understanding different ad formats.
  • Advancing further by delving into advanced topics like app marketing, programmatic advertising, affiliate marketing, email marketing, DMPs, and CDPs can elevate one's skills to be among the top talents in the market, enabling the exploration of innovative ways to monetize these skills.
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