Apple Built The Vision Pro To FAIL, And It's GENIUS
Enrico Tartarotti・12 minutes read
Apple introduces a $3,500 Vision Pro augmented reality headset, purposely setting a high price to outline a vision for future innovation beyond the iPhone era. The device showcases cutting-edge features like transparent screens, eye tracking, and spatial computing, aiming to lay the groundwork for true augmented reality while facing challenges like privacy and hardware design.
Insights
- Apple's new $3,500 augmented reality headset, the Vision Pro, is intentionally priced astronomically to signal a bold vision for the future, following a strategy reminiscent of the iPhone's launch.
- The Vision Pro by Apple is a strategic move towards true augmented reality, featuring cutting-edge technology like transparent screens and advanced eye tracking, aiming to pave the way for future innovation in spatial computing.
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Summary
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Apple's $3,500 Vision Pro AR Headset
- Apple unveils a new $3,500 augmented reality headset, part of a master plan hidden in plain sight.
- The astronomical price is intentional, defying product development norms to set a vision for the future.
- Apple's strategy mirrors the iPhone's launch, which was initially expensive and less functional than competitors.
- The Vision Pro is not another iPhone moment but akin to the Apple Lisa, setting the groundwork for future innovation.
- Apple aims to sell 1 million headsets, less than 1% of their total revenue, to establish a vision for the future.
- Apple's Vision Pro is the first step towards true augmented reality, with transparent screens and spatial computing as the end goal.
- True augmented reality faces challenges like intrusive hardware, privacy concerns, and the need for a virtual positioning system.
- The Vision Pro showcases advanced eye tracking and control systems, setting the stage for the future of augmented reality.
