What’s Inside Zyn Nicotine Pouches? We Tested Six Flavors. | WSJ
The Wall Street Journal・2 minutes read
ZYN Nicotine Pouches are pure nicotine products without tobacco, experiencing a surge in sales in the US, sparking controversy over their appeal to young individuals. Despite concerns, ZYN's success in the market has led to potential benefits for adult smokers looking for safer alternatives to traditional tobacco products.
Insights
- ZYN Nicotine Pouches, devoid of tobacco, have seen a substantial increase in sales, with 116 million cans sold in the US in the fourth quarter of 2023, indicating a 78% growth from the previous year.
- Despite controversy and calls for federal action, ZYN's composition of cellulose, sweeteners, flavorings, and nicotine, along with its potential to assist adult smokers in switching to a safer alternative, has positioned it as a dominant force in the smokeless category, representing 24% of the market and attracting significant attention from major players like Philip Morris International.
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What are ZYN Nicotine Pouches made of?
Cellulose, sweeteners, flavorings, and nicotine.
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Summary
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ZYN Nicotine Pouches: Sales Surge and Controversy
- ZYN Nicotine Pouches contain pure nicotine, devoid of tobacco, and have seen a significant surge in sales, with 116 million cans sold in the US in the fourth quarter of 2023, marking a 78% increase from the previous year.
- Analyzing ZYN in a lab reveals that it consists of cellulose, artificial sweeteners, flavorings, and nicotine, with nicotine being the sole tobacco-related alkaloid present.
- ZYN's success has sparked controversy, with Senator Chuck Schumer calling for federal action against the product due to concerns about its appeal to young individuals.
- ZYN, a product of Swedish Match, has become a dominant force in the smokeless category, representing 24% of the market and being acquired by Philip Morris International in a $16 billion deal.
- Despite ZYN's popularity, unofficial brand ambassadors like Tucker Carlson have caused issues for Philip Morris by making unverified claims about the product's benefits.
- Public health experts suggest that nicotine pouches like ZYN could aid adult smokers in transitioning to a safer alternative, potentially reducing smoking-related health risks based on the success of similar products like Swedish Snus in Sweden.
