Top influencers link from what? Reality!!! Lets find out

Anders Larsson7 minutes read

The speaker highlights the need for original research to discover valuable insights beyond the repetitive ideas of top influencers on platforms like YouTube, planning to analyze popular YouTubers and their linked external sources for traffic effectiveness. They also propose developing an automation service for video publishing while promoting an online marketing platform, emphasizing the importance of creating genuinely valuable content over gimmicks.

Insights

  • The speaker highlights the significance of original research to find unique insights beyond the common content produced by popular YouTubers, planning to analyze the external links these influencers use to determine which sources effectively drive traffic to their videos. This approach involves collecting detailed data, including video links and performance metrics, to uncover actionable strategies for content creators.
  • In addition to their research, the speaker promotes an affordable online marketing education platform that offers training and coaching, emphasizing the importance of creating valuable content over using gimmicks. They also consider developing a service to help users publish their videos on successful platforms like Medium, seeking audience feedback to refine their initiative and encourage engagement with their channel.

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Recent questions

  • What is original research in marketing?

    Original research in marketing refers to the process of gathering new data and insights that have not been previously published or widely shared. This type of research is crucial for uncovering unique information that can provide a competitive edge, especially in a landscape saturated with repetitive content from popular influencers. By focusing on original research, marketers can identify effective strategies and sources that drive traffic and engagement, rather than relying on the mainstream ideas that often dominate platforms like YouTube. This approach allows for a deeper understanding of audience behavior and preferences, ultimately leading to more informed decision-making and innovative marketing tactics.

  • How can I analyze YouTube video performance?

    Analyzing YouTube video performance involves collecting and examining various metrics that indicate how well a video is doing. This can include tracking the number of views, likes, comments, and shares, as well as subscriber growth associated with specific videos. A practical method for analysis is to compile data into a structured format, such as an Excel file, where you can categorize videos by their links, view counts, and subscriber numbers. Additionally, examining the external pages that link to these videos can provide insights into which domains or social media platforms are most effective for driving traffic. This comprehensive analysis helps in understanding what content resonates with audiences and informs future content strategies.

  • What are effective platforms for video traffic?

    Effective platforms for video traffic are those that successfully drive viewers to your content and enhance engagement. Based on research, platforms like Medium have been identified as valuable sources for linking videos, as they can attract a different audience than traditional social media channels. By analyzing which domains yield the best results for video traffic, marketers can make informed decisions about where to promote their content. This involves not only identifying high-traffic platforms but also understanding the type of content that performs well on these sites. Ultimately, leveraging the right platforms can significantly increase visibility and viewer interaction with videos.

  • What is the value of online marketing education?

    Online marketing education provides individuals with the knowledge and skills necessary to navigate the complex landscape of digital marketing. By enrolling in educational platforms, learners gain access to ongoing training, webinars, and coaching that can enhance their understanding of effective marketing strategies. For a low membership fee, participants can learn about various aspects of online marketing, including content creation, audience engagement, and traffic generation. This education is particularly valuable for those looking to build a sustainable online presence and earn income through marketing efforts, as it equips them with the tools to create genuine value rather than relying on gimmicks.

  • How can automation help in video publishing?

    Automation can significantly streamline the process of video publishing by allowing content creators to efficiently distribute their videos across multiple platforms. By developing an automation service, marketers can simplify the task of sharing videos on effective sites like Medium, ensuring that their content reaches a broader audience without the need for manual posting. This service could involve users providing their login details for account creation, enabling seamless integration and management of their video content. The use of automation not only saves time but also enhances the potential for increased visibility and engagement, making it a valuable tool for anyone looking to maximize their online presence.

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Summary

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Uncovering Original Research for YouTube Success

  • The speaker emphasizes the importance of conducting original research to uncover valuable information that exists outside the mainstream content shared by top influencers on platforms like YouTube, which often leads to repetitive and unoriginal ideas. They plan to collect data on popular YouTubers and analyze the external pages they link to, aiming to identify effective sources for driving traffic to videos.
  • To execute this research, the speaker suggests searching for specific video titles on Google, excluding YouTube results, and verifying the presence of those videos on various external pages. They intend to compile this data into an Excel file, including columns for the video link, number of views, and number of subscribers, to analyze the performance of videos linked from different domains.
  • The speaker mentions that they have observed some influencers linking to a blog portal called Medium and expresses a desire to gather concrete data on which domains or social media platforms yield the best results for video traffic, aiming to provide actionable recommendations based on their findings.
  • They recommend an education platform for online marketing, which costs $7 for membership and offers ongoing training, webinars, and coaching. The speaker highlights the potential for earning a small commission ($1) for each sign-up and encourages viewers to create content that provides real value rather than relying on gimmicks or tricks.
  • The speaker contemplates developing an automation service to assist members in publishing their videos on effective platforms like Medium, suggesting that interested individuals could provide their login details for account creation. They seek feedback on the value of this research initiative and encourage viewers to engage with their content by liking and subscribing to their channel.
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