Login Get started

Theory of Demand - CA Foundation Economics Marathon | CA Foundation Dec 2023 | CA Hardik Manchanda

CA Hardik Manchanda・155 minutes read

The text covers a comprehensive overview of demand in economics, discussing factors like consumer preferences, income, and government policies that influence purchasing behavior and product demand. It also delves into concepts like elasticity of demand and forecasting, emphasizing the importance of understanding price changes, consumer needs, and long-term demand patterns for effective decision-making.

Insights

Demand consists of desire, purchasing power, and willingness to pay, expressed at a given price, and influenced by factors like disposable income and preferences.
Consumer demand fluctuates based on changing tastes, preferences, and external factors like income expectations and population demographics.
Government policies, taxation, and subsidies directly impact product demand, with higher taxes reducing demand and subsidies boosting it.
Understanding elasticity of demand, including price elasticity and income elasticity, is crucial in predicting changes in quantity demanded and expenditure, influenced by factors like availability of substitutes and nature of goods.

Get key ideas from YouTube videos. It’s free

Recent questions

What factors influence consumer demand?
Factors like price, income, and preferences.
How do external factors impact consumer preferences?
External factors like bandwagon and snob effects influence preferences.
What is the Law of Demand?
The Law of Demand states an inverse relationship between price and demand.
How does income elasticity impact consumer demand?
Income elasticity distinguishes between normal and inferior goods.
Why is forecasting demand important for businesses?
Forecasting demand aids in budget control and production planning.

Related videos

Summary

00:00

"Revising Economics: Understanding Consumer Demand Concepts"

The session begins with greetings and a focus on revising an important chapter in economics through MCQs.
The aim is to thoroughly revise the concept of demand, covering all its aspects.
The demand is explained to consist of desire, purchasing power, and willingness to pay.
Demand is expressed at a given price, with quantity demanded being a flow concept over time.
Factors influencing demand, such as the price of the commodity and disposable income, are crucial.
The relationship between substitute and complementary goods is discussed, affecting demand.
Disposable income influences demand, with normal and inferior goods classified based on income changes.
Luxury and essential goods are differentiated based on income changes affecting demand.
Taste and preference play a significant role in consumer demand, impacting trends and product favorability.
Consumer demand fluctuates based on changing tastes and preferences, affecting product demand positively or negatively.

14:16

External Factors Influence Consumer Preferences and Behavior

The text discusses the impact of external factors on consumer preferences, specifically focusing on four effects: bandwagon, snob, demonstrate, and Weblin.
These effects influence consumer behavior, leading to trends like copying behavior and demonstrating a desire for products based on others' choices.
The bandwagon effect involves wanting to be part of a group, while the snob effect is about showcasing expensive products to display status.
The Weblin effect pertains to purchasing expensive products to exhibit wealth.
Consumer expectations play a crucial role in demand, with factors like price and income expectations affecting current purchasing decisions.
Income expectations influence consumer behavior, with the anticipation of future earnings impacting present spending habits.
Supply and demand dynamics are discussed, emphasizing how future supply predictions can impact current demand levels.
Population demographics are highlighted as a key factor in determining consumer demand, with age distribution influencing product preferences.
National income distribution and propensity to consume are explored, showcasing how uneven income distribution can affect consumer spending patterns.
Consumer credit is mentioned, with a focus on the availability of credit facilities and interest rates impacting consumer purchasing power.

27:40

Government Policies and Taxes Impact Luxury Demand

Luxury goods are typically purchased through EMI loans, allowing people to buy without immediate funds.
EMI payments enable installment purchases, increasing accessibility to luxury items.
Government policies and regulations, such as taxation and subsidies, impact the pricing and demand for products.
Higher GST rates lead to increased product costs, while lower rates make products more affordable.
Taxation policies directly influence demand; higher taxes reduce demand, while subsidies can boost it.
Import duties affect the availability of foreign goods; higher duties limit imports.
Nine factors, including government policies and taxation, can significantly impact product demand.
The Demand Function explains the relationship between variables affecting demand, such as price and preferences.
Alfred Marshall introduced the Law of Demand, stating an inverse relationship between price and demand.
Demand schedules tabulate quantities demanded at various prices, aiding in graph representation for better understanding.

40:29

Price Reductions Increase Demand and Savings

Two things close to each other with no need for substitutes, no additional cost, and lower cost.
Strong substitution effect and income effect discussed.
Increase in savings due to lower prices leading to more purchasing power.
Explanation of utility maximizing behavior of consumers.
Law of Diminishing Marginal Utility and its impact on consumer behavior.
Arrival of new customers due to price reductions increasing demand.
Relationship between price reductions and increased demand for products with multiple uses.
Exceptions to the law of demand including conspicuous goods and inferior goods.
Impact of future price expectations on current demand.
Incomplete information and irrational behavior leading to stockpiling due to high prices.

53:05

"Price Fluctuations and Demand Dynamics Explained"

Prices have increased, but there is anticipation of a reduction in the upcoming weeks.
The Law of Demand is discussed, highlighting the irrational behavior of impulsive purchasing.
The passing of the CA Foundation exam is mentioned, with plans for purchasing a new phone.
The concept of Conspicuous Necessity is explained, emphasizing the demand for essential goods.
The relationship between price and demand is explored, with examples of how demand changes with price fluctuations.
Expansion and contraction in demand are discussed, detailing how price changes affect demand.
Factors influencing demand shifts, such as consumer income and preferences, are explained.
The impact of substitute goods and consumer expectations on demand shifts is elaborated upon.
The importance of understanding elasticity of demand in predicting changes in quantity demanded is emphasized.
The formula for calculating price elasticity of demand is introduced, focusing on the percentage change in quantity demanded relative to price changes.

01:06:38

Calculating Percentage Change in Price and Demand

The first formula discussed is the Percentage Change formula, which involves calculating the change in quantity demanded after a price change.
The formula for change in quantity is explained as the new quantity minus the original quantity (q1 - q0).
The percentage change in quantity demanded is determined by dividing the change in price by the original price (p1 - p0 divided by original price multiplied by 100).
The second formula introduced involves dividing the change in quantity by the change in price multiplier, original price, and original quantity.
The importance of understanding and applying these formulas for calculating percentage changes in quantity demanded and price is emphasized.
An example is provided where the price of a product decreases from Rs 6 to Rs 4, resulting in an increase in quantity demanded from 10 to 15.
The calculation of the percentage change in quantity demanded and price is demonstrated using the formulas discussed.
The concept of price elasticity is explained, with a focus on interpreting the numerical values obtained.
The interpretation of price elasticity involves understanding the sensitivity of quantity demanded to price changes, with values less than one indicating relatively inelastic demand.
The extreme case of price insensitivity is highlighted, where the demand curve is parallel to the y-axis, indicating no change in quantity demanded despite price fluctuations.

01:19:41

Analyzing Price and Quantity Changes in Demand

Price and quantity changes affect demand
Elasticity of demand is discussed, with a focus on the percentage method
Arch elasticity method is introduced as an alternative to the percentage method
Formula for calculating elasticity using prices and quantities is explained
Example problem solving using the arch elasticity method is demonstrated
Geometry method for calculating elasticity is discussed, applicable to linear demand curves
Formula for elasticity using lower and upper segments in the geometry method is explained
Importance of the geometry method for linear demand curves is emphasized
Expenditure method and revenue method for analyzing price and quantity relationships are introduced
Price effect and quantity effect on expenditure are discussed to determine elasticity of demand

01:33:11

Price and demand relationship in economics

Decrease in price led to an increase in quantity demand
Expenses have increased despite the decrease in price
Expenditure is high due to the quantity effect
Elastic demand is greater than one when the quantity effect is high
Increase in price led to a decrease in demand and expenditure
Elastic demand results in a direct relationship between price and expenditure
Elastic demand means expenditure will increase with a price increase
Unitary elastic demand means elasticity is equal to one
Elasticity is calculated using the formula: (Derivative of Quantity / Derivative of Price) * Price
Factors affecting elasticity include availability of substitutes, position in consumer budget, and nature of the commodity's need

01:46:15

Price, demand, and elasticity in economics.

Satisfied need is discussed, questioning if it's a luxury or necessity.
The relationship between iPhone prices and demand is explored.
The impact of price changes on demand is highlighted.
An example of exam dates and necessity postponement is given.
The significance of a broken calculator and expensive items is discussed.
The concept of elasticity in demand is explained.
The effect of price changes on usage of commodities with multiple uses is detailed.
The importance of time period in adjusting demand is emphasized.
The connection between demand and price changes in different product categories is discussed.
The concept of income elasticity and its impact on demand is explained, distinguishing between normal and inferior goods.

01:57:57

Income and demand elasticity in economics.

Income and demand have a negative relationship.
The Expenditure method is crucial for income elasticity.
Proportionate Method is significant in elasticity.
Proportion of income spent on goods determines the relationship.
Elasticity greater than one indicates a direct relationship.
Elasticity less than one signifies an indirect relationship.
Income elasticity is higher in the long run.
Cross price elasticity is vital for related goods.
Perfect substitutes have a high elasticity.
Complementary goods have a negative elasticity.

02:11:47

"Forecasting Demand: Balancing Costs and Benefits"

The demand was initially 100 units, and the expenditure has been doubled.
The concept of elasticity is discussed, focusing on the relationship between changes in demand and expenditure on advertisement.
Advertising elasticity is explained as the impact of advertising on demand, generally leading to an increase in demand.
Exceptions to the positive impact of advertising on demand are mentioned, with instances of backfiring advertisements.
Forecasting demand is crucial for budget control and efficient production planning.
The importance of balancing costs and benefits in forecasting demand is highlighted.
Different types of goods, such as producer and consumer goods, require distinct forecasting methods.
Durable and non-durable goods are differentiated based on their longevity and reusability.
Deriver demand, derived from other products, and autonomous demand, independent of other goods, are explained.
The significance of understanding driver and autonomous demand in forecasting is emphasized.

02:24:02

Factors Influencing Demand for Goods

Demand for producer goods is driven by the demand for finished goods.
Producer goods include raw materials and machinery.
Derivative demand is the demand for producer goods from industries producing finished goods.
Short-term demand reacts immediately to price changes, like during a crisis.
Long-term demand settles over time and is less affected by immediate price changes.
Factors affecting demand for non-durable consumer goods include price, income, and demography.
Demography refers to the characteristics of the population where the business operates.
Factors influencing demand for durable consumer goods include the ability to postpone purchases, social status, and the need for special facilities.
Replacement demand occurs when consumers need to replace existing goods.
Factors affecting demand for producer goods include the profitability of user industries, market size, and growth prospects of user industries.

02:36:37

"Trust in Scheduled Meetings"

Next chapter will be scheduled
Encouragement to have faith in the schedule
Plan to meet up

Try it yourself — It’s free.