The Bar is So Low - The Realities of Memorable Service | Alex Cabañas | TEDxWilmingtonSalon
TEDx Talks・2 minutes read
Audience members are instructed to recall positive customer service experiences and identify emotions and key words associated with those interactions. The text emphasizes the importance of going the extra mile, storytelling, and creating a culture that prioritizes exceptional service, urging individuals and organizations to focus on improving service quality by sharing impactful stories.
Insights
- Recalling positive customer service experiences can be challenging due to our short memories, which often prioritize remembering negative interactions over positive ones.
- Creating a culture of exceptional customer service involves focusing on the customer's needs, going the extra mile, and transforming service philosophies into belief systems through storytelling to drive genuine engagement and motivation.
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Recent questions
How can positive customer service experiences be recalled?
By closing eyes, focusing on setting, words, emotions.
Why are negative service experiences more memorable?
Due to prevalence of remembering negative over positive experiences.
What is the key to achieving great customer service?
Focusing on customer needs and going the extra mile.
How can organizations improve their service quality?
By telling stories that resonate with employees and customers.
Why is storytelling important in creating a customer service culture?
To foster emotional connections and meaningful experiences.
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Summary
00:00
"Recalling Positive Customer Service Experiences"
- Instructs audience to close their eyes and recall a recent positive customer service experience.
- Encourages audience to focus on the setting, words spoken, and emotions felt during the experience.
- Asks audience to identify three words to describe how they felt during the positive service encounter.
- Highlights the challenge of recalling positive service experiences due to short memories.
- Mentions the prevalence of remembering negative service experiences over positive ones.
- Discusses the low bar for great customer service and the difficulty in achieving and remembering it.
- Emphasizes the importance of focusing on the customer's needs and going the extra mile.
- Suggests that customer service cultures often prioritize instruction over inspiration.
- Gives examples of companies that excel in customer service by proactively engaging customers.
- Urges audience members to actively participate in recognizing and rewarding great service experiences.
16:02
"Power of storytelling in culture and service"
- Emphasizes the importance of storytelling in creating a culture, highlighting how memories and cultures are built on stories shared through generations, urging individuals to become storytellers to foster emotional connections and meaningful experiences.
- Points out the low standard of service in many industries, encouraging organizations to focus on improving service quality by telling stories that resonate with employees, customers, and guests, transforming service philosophies into belief systems that drive genuine engagement and motivation.
