Snow White - Redemption Or Deflection?
The Critical Drinker・11 minutes read
Recent PR strategies by Hollywood Studios, particularly Disney, have been criticized for blaming customers and doubling down on unpopular decisions, such as the backlash against the film "Snow White" and lead actress Rachel Ziggler's controversial comments. The PR challenges faced by Disney include a delayed film release, potential rewrites and reshoots, and a strategic shift highlighted in an interview with Ziggler and Halle Bailey, aimed at deflecting blame and creating a false equivalency between the two actresses.
Insights
- Rachel Ziggler's negative public image arose from disrespectful comments about the original movie, co-stars, and her role, contrasting with Halle Bailey's charming and likable handling of backlash.
- Disney's PR strategy involving the film "Snow White" and its lead actress Rachel Ziggler faced criticism for deflecting blame through a calculated and insincere interview, potentially failing to authentically address public opinion and salvage the situation.
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Recent questions
Why is Disney facing PR challenges?
Due to backlash against "Snow White" film.
How did Halle Bailey handle backlash?
By remaining charming and likable.
What led to Rachel Ziggler's negative public image?
Disrespectful comments about the original movie and co-stars.
How did Disney attempt to shift PR strategy?
By orchestrating an interview with Halle Bailey.
What criticism did Hollywood Studios face?
Doubling down on unpopular decisions and blaming customers.
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Summary
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Disney's PR Crisis: Snow White Backlash
- Hollywood Studios' recent PR strategies have faced criticism for doubling down on unpopular decisions and blaming customers.
- Disney's PR challenges include the backlash against the film "Snow White" due to poor concept, set photos, and lead actress Rachel Ziggler's statements.
- The film's release was delayed a year to address fan backlash, with potential rewrites and reshoots to salvage it.
- Ziggler's image problem led to a PR strategy shift, highlighted in a Variety interview with her and "Little Mermaid" star Halle Bailey.
- Bailey handled backlash better by remaining charming and likable, contrasting with Ziggler's controversial comments and behavior.
- Ziggler's negative public image stemmed from disrespectful comments about the original movie, co-stars, and her role.
- Disney orchestrated the interview to create a false equivalency between Bailey and Ziggler, deflecting blame from Ziggler.
- The PR move appears calculated and insincere, lacking genuine attempts at redemption, potentially failing to change public opinion.
