Пошаговый план продвижения через Reels с нуля от А до Я. Лайфхаки для рилс на миллион просмотров
Александра Митрошина・11 minutes read
Sasha Mitroshina's podcast "Mother of Lies" offers strategies for social media growth, particularly for aspiring bloggers and influencers, with insights from guest Margarita, who successfully grew her Instagram following through effective Reels content. The episode emphasizes the importance of quality over quantity in content creation, persistence in achieving subscriber milestones, and the need for authentic engagement to build a dedicated audience.
Insights
- Sasha Mitroshina's "Mother of Lies" podcast provides actionable strategies for aspiring bloggers and influencers, focusing on effective social media use, particularly through Instagram Reels, to grow their audience and enhance personal branding.
- Margarita, known as Hello Miss Margot, shares her journey of gaining over 100,000 Instagram followers, emphasizing that creating one or two high-quality viral Reels is more effective than churning out numerous average videos, highlighting the principle that quality is more important than quantity.
- The podcast stresses the significance of patience and persistence for new content creators, noting that success often requires multiple attempts, with the first viral video serving as a crucial milestone in their growth journey.
- Listeners are encouraged to maintain a clear and focused content strategy, steering clear of chaotic posting that mixes personal and professional themes, which can confuse algorithms and hinder audience engagement.
- The episode highlights the importance of authenticity in content creation, suggesting that relatable experiences, even those involving challenges, can resonate deeply with audiences, fostering a genuine connection that drives engagement.
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Recent questions
What is a blog about?
A blog is a platform for sharing ideas, experiences, or information on various topics. It allows individuals or organizations to express their thoughts, engage with an audience, and build a community around shared interests. Blogs can cover a wide range of subjects, from personal experiences and hobbies to professional insights and industry news. They often include written content, images, and sometimes videos, making them versatile tools for communication. Successful blogs typically focus on a specific niche, providing valuable content that resonates with readers, encourages interaction, and fosters a loyal following.
How to grow my social media following?
Growing a social media following involves a combination of strategies focused on content quality, engagement, and consistency. First, it's essential to create high-quality, engaging content that resonates with your target audience. This can include visually appealing images, informative videos, or relatable stories. Consistency in posting is crucial; regular updates keep your audience engaged and encourage them to return for more. Additionally, utilizing features like Instagram Reels can help reach a broader audience, as these short, engaging videos often attract more views. Engaging with your audience through comments and direct messages fosters a sense of community and encourages followers to share your content, further expanding your reach.
What are lead magnets?
Lead magnets are valuable resources or incentives offered to potential subscribers in exchange for their contact information, such as an email address. They are designed to attract and engage users by providing something desirable, like free e-books, exclusive content, or helpful tools. The goal of a lead magnet is to create a sense of urgency and value, encouraging users to take action and subscribe. Effective lead magnets are relevant to the audience's interests and needs, making them more likely to convert casual visitors into loyal subscribers. By utilizing lead magnets, content creators can build their email lists and enhance their marketing efforts.
Why is consistency important in blogging?
Consistency in blogging is vital for building an audience and maintaining engagement over time. Regularly posting content helps establish a reliable schedule that followers can anticipate, fostering loyalty and encouraging them to return for new updates. Consistency also aids in improving skills and refining content quality, as creators learn from their experiences and audience feedback. Additionally, a consistent theme or focus in content helps clarify the blog's purpose, making it easier for readers to understand what to expect. Ultimately, consistent blogging contributes to long-term success by enhancing visibility, credibility, and audience connection.
How to create engaging video content?
Creating engaging video content involves several key strategies that capture and maintain viewer interest. First, start with a compelling hook within the first few seconds to grab attention, such as an intriguing question or a relatable scenario. It's essential to keep videos concise and focused, ensuring that every element serves a purpose and contributes to the overall message. Incorporating visual storytelling and emotional triggers can enhance engagement, making the content more relatable and memorable. Additionally, using clear titles and headings helps viewers understand the video's focus quickly. Finally, encourage interaction by asking viewers to comment or share their thoughts, fostering a sense of community and connection around the content.
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Summary
00:00
Social Media Strategies for Aspiring Influencers
- Sasha Mitroshina hosts the "Mother of Lies" podcast, focusing on social media development, business strategies, and personal branding for aspiring bloggers and influencers.
- The podcast episode discusses strategies for gaining subscribers on social media, particularly through Instagram Reels, emphasizing actionable insights not previously covered in two years of episodes.
- Margarita, known as Hello Miss Margot, is a guest speaker who has successfully grown her Instagram following to over 100,000 subscribers through effective Reels content.
- To achieve 10,000 subscribers, it is recommended to focus on creating one or two viral Reels rather than producing numerous videos, as quality trumps quantity.
- New content creators should remain patient and persistent, understanding that success often comes after multiple attempts, with the first viral video being a significant milestone.
- The podcast highlights the importance of maintaining a focused content strategy, avoiding chaotic posting that mixes personal and professional content, which can confuse algorithms.
- Margarita emphasizes the need for precision in content creation, suggesting that creators should streamline their videos to include only essential elements for maximum engagement.
- The discussion includes the significance of lifestyle content, where personal experiences, such as overcoming challenges, can resonate with audiences and drive engagement.
- The episode advises against the misconception that all content must be perfect; authenticity and relatability can attract followers, even from difficult life experiences.
- Listeners are encouraged to subscribe to the podcast for ongoing insights into social media strategies and personal branding, ensuring they stay updated with new episodes.
13:05
Effective Blogging Strategies for Audience Growth
- Blogging allows for diverse topics; choose a niche that feels comfortable and engaging for the next 2-3 years to maintain focus and enthusiasm.
- Starting a blog can be easier after reaching 10,000 subscribers; the initial 1,000 subscribers are often the hardest to gain.
- Experiment with different content formats, such as talking head videos or voiceovers, to keep your audience engaged and prevent burnout.
- Successful accounts often feature a variety of content headings or formats, which can help maintain audience interest and attract new followers.
- Broad topics attract larger audiences; avoid overly niche subjects that may only appeal to a small group of experts.
- Formulate engaging titles by addressing common pain points, such as sleep issues related to overthinking, to reach a wider audience.
- Utilize tools like ChatGPT to brainstorm and refine content titles, enhancing creativity and engagement in your posts.
- Posting times can influence engagement; optimal times are typically weekdays from 15:00 to 17:00, but quality content will perform well regardless of timing.
- Hashtags primarily affect searchability on Instagram; they do not significantly impact the reach of posts in the feed.
- Consistently analyze and adapt your content strategy based on audience feedback and performance metrics to improve engagement and growth.
25:20
Maximizing Instagram Engagement and Visibility Strategies
- Check the account settings for an orange check mark indicating a ban on recommendations; this affects visibility and engagement on posts.
- If your account has 150 reels posted, assess subscriber statistics to determine engagement; a 0% engagement indicates no new subscribers.
- Coverage percentage impacts visibility; a 10% coverage means limited reach, and if engagement is low, consider testing content on a new account.
- Use old accounts with no recent activity for new content uploads to avoid immediate bans; accounts inactive for six months to a year are preferable.
- To check account status, navigate to Instagram settings, select your page, and click on account status; this reveals any restrictions or bans.
- Avoid using trigger words in content that may lead to bans; terms related to violence, drugs, or misleading promises are particularly risky.
- Maintain high-quality content; videos should ideally be 20-30 seconds long for conversational reels, with a minimum length of 7 seconds.
- Break down complex topics into multiple videos; instead of one long video, create five shorter segments to enhance viewer engagement.
- Deleting old reels does not negatively impact algorithms; archiving irrelevant content is acceptable if it no longer aligns with your current focus.
- Monitor engagement metrics closely; avoid using banned words or phrases, as even slight variations can still trigger algorithmic penalties.
37:43
Strategies for Creating Engaging Viral Content
- Quality content is essential for social media success; it should engage viewers without needing hashtags or specific settings adjustments. Focus on creating and publishing content consistently.
- Viral content often stems from a gap in viewer expectations, utilizing techniques like a distracting background to capture attention and provoke reactions.
- An example of viral content includes a pastry chef's video where a masculine figure undresses in the background, drawing significant views and comments due to the unexpected element.
- Content should target a broad audience; narrow topics may not attract enough viewers. For instance, tutorials on lead magnets are too specific for general interest.
- When creating content, prioritize broad topics that appeal to beginners, as they typically generate more views and engagement than niche subjects.
- Use engaging hooks at the beginning of videos to maintain viewer interest; this can include emotional or colloquial language to connect with the audience.
- Consistency in posting is crucial; for example, a well-timed reel can lead to significant subscriber growth, as seen with a reel that gained 3,175 subscribers.
- Filming in a positive mood enhances content quality; consider listening to uplifting music or performing energizing activities before recording.
- Incorporate headings in videos to clarify the content's focus; these should be visible in the first five seconds to attract the target audience effectively.
- Balance between creating broad and narrow content is essential; while broad topics attract initial viewers, narrow topics can be used later for targeted engagement.
50:10
Engaging Video Titles That Capture Attention
- The video should start with a compelling title within the first 1.5 seconds to capture viewer attention immediately, preventing them from scrolling past.
- Titles must evoke curiosity and address a problem, avoiding vague ideas; for example, "How to avoid VPN issues in Russia" effectively engages viewers.
- Intriguing titles should not reveal the solution upfront; they must promise intrigue without giving away the essence, maintaining viewer interest throughout the content.
- The answer to the promised question should be delivered clearly and concisely at the end of the video, ideally within a few seconds to maintain engagement.
- Visual storytelling can sometimes replace titles; aesthetically pleasing content can engage viewers without explicit titles, as seen in beautiful or relatable scenarios.
- Target audience identification is crucial; titles should resonate with specific demographics, such as income levels, to attract the right viewers to the content.
- Consistency in content theme is essential; for example, a numerologist should focus on numerology-related topics to avoid confusing the audience.
- Combining expert content with personal stories can enhance engagement; sharing relatable experiences, like moving with a child, can attract a broader audience.
- Emotional triggers in titles and visuals can significantly increase viewer engagement; using charged words can evoke strong reactions and curiosity.
- New content creators should avoid posting immediately; building a clear understanding of their target audience and content strategy is vital for success.
01:02:48
Mastering Content Creation for Audience Engagement
- Understanding how to expand a niche is crucial; even seemingly narrow topics like potatoes can be broadly applied with the right approach to content creation.
- Observational skills are essential; analyzing successful content, such as movies and commercials, helps improve attention-grabbing techniques and enhances content quality.
- Students can gain 100,000 to 150,000 subscribers by utilizing established models and frameworks, emphasizing the importance of learning from others' successes.
- Regular analysis of content performance, including view counts and engagement metrics, is vital for adapting strategies and improving future posts.
- Incorporating novelty into content, such as changing fonts or themes, increases the chances of success; consistent updates keep the audience engaged.
- Successful content creators often share personal experiences, such as weight loss journeys, using before-and-after visuals to establish credibility and relatability.
- Effective headlines are a skill; studying how others formulate titles can enhance one's ability to attract attention and engage viewers.
- Content should be authentic; showing real-life transformations or experiences builds trust and encourages audience connection, making the message more impactful.
- Engaging with the audience through relatable content, such as personal anecdotes or challenges, fosters a deeper connection and encourages interaction.
- A contest for insightful comments can enhance audience engagement; thoughtful contributions can lead to rewards, such as Tom Ford perfume, promoting community involvement.
01:15:08
Strategies for Growing Your Online Presence
- A chance to win a perfume will be announced in stories within a week; participants must share insights and comment under the YouTube release by user "siei."
- Engaging with comments on content is encouraged, as it provides valuable feedback and insights that enhance viewer experience and understanding of the material presented.
- Consistent content creation, especially through reels, is emphasized as crucial for growth and recognition on platforms like Instagram, where trends are rapidly evolving.
- The importance of utilizing advertising and collaborations with bloggers is highlighted for those seeking organic growth without financial investment in promotions.
- A "funnel" is defined as the pathway designed to guide users toward desired actions, such as purchasing or subscribing, emphasizing the need for clear calls to action.
- Lead magnets, such as free files or valuable content, are effective tools for attracting subscribers; they should promise something desirable to encourage engagement.
- The use of code words in posts can enhance engagement and conversion rates, as they prompt users to interact and reveal additional content or offers.
- Content should be compelling enough that users feel they would miss out if they do not subscribe, creating a sense of urgency and value around the material.
- Regular reminders to subscribe are necessary, as users often forget; content should be structured to provide significant value to encourage ongoing subscriptions.
- Discipline and consistency in content creation are essential for success; even those who may not consider themselves creative can excel by persistently improving their skills over time.
01:27:55
Embracing Authenticity in Blogging Journey
- The speaker discusses their experience of changing shoes and receiving unexpected reactions from others, highlighting the unpredictability of audience engagement in blogging.
- They mention the popularity of Angel cakes in St. Petersburg, noting that new, comfortable chairs have been installed to enhance customer experience.
- The speaker reflects on how others perceive their discipline, prompting thoughts on adjusting their sales positioning and creating engaging content.
- They suggest using celebrity influences, like Kim Kardashian or Hailey Bieber, to enhance photo-taking techniques and content creation strategies.
- The speaker emphasizes the importance of self-promotion and confidence, encouraging bloggers to express their opinions boldly, even if they risk offending some audiences.
- They discuss the necessity of having supportive individuals, like a partner, to encourage persistence in blogging despite challenges and feelings of shame.
- The speaker identifies shame as a common reason for quitting blogging, advising acceptance of initial shortcomings and the importance of growth over time.
- They encourage bloggers to embrace their evolution, acknowledging that early content may be embarrassing but is part of the learning process.
- The speaker highlights the significance of community support, suggesting that finding like-minded individuals can help maintain motivation and reduce the likelihood of giving up.
- They conclude by stressing the need for bloggers to be authentic and provocative in their content to attract a dedicated audience, while navigating the fine line of public opinion.
01:39:24
Building a Blogging Community for Success
- The speaker expresses gratitude for early encouragement in blogging, highlighting the importance of community support and motivation from peers in the blogging environment.
- They mention joining a chat group for aspiring bloggers with around 5,000 subscribers, fostering friendships and collaboration on content creation challenges like daily reels posting.
- Key mistakes in blogging include quitting prematurely, neglecting audience engagement, and focusing too much on personal opinions rather than market demands and audience interests.
- Effective content should feature clear, simple text and visuals, avoiding complex designs; basic, legible fonts are recommended for better viewer engagement.
- The speaker emphasizes the importance of quality content over uniqueness, suggesting that success comes from understanding audience needs and producing interesting material consistently.
- A surprise guest celebrates their 15th wedding anniversary during the podcast, prompting a discussion about relationships and encouraging followers to engage with the guest's content on social media.
