Popsicle Moments: Finding A New Flavor of Customer Service | Darren Ross | TEDxSantaBarbara

TEDx Talks2 minutes read

The text emphasizes the importance of creating memorable moments for customers over basic politeness in customer service, using personal anecdotes and examples to highlight the impact on business success. It urges companies to prioritize exceptional customer service by encouraging employees to go above and beyond, turning it into a competitive advantage.

Insights

  • Focusing on creating memorable moments for customers rather than just basic politeness can significantly impact customer satisfaction and loyalty.
  • Prioritizing exceptional customer service by encouraging employees to create impactful stories and rewarding them for doing so can transform a business and lead to a competitive advantage.

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Recent questions

  • How did the narrator learn about creating memorable moments?

    Through filling a bag with Hershey's Kisses.

  • What impacted the narrator in 2005?

    A restaurant manager's words and actions.

  • What does the narrator criticize in customer service practices?

    Focusing on basic politeness over creating lasting memories.

  • How did the narrator transform a basic hotel?

    By prioritizing customer experience and creating memorable moments.

  • What specific ways does the hotel create moments for guests?

    Offering free popsicles, complimentary laundry services, and 24/7 snacks.

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Summary

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"Creating Memorable Moments: Transforming Customer Service"

  • The narrator recalls a childhood memory of being allowed to fill a bag with Hershey's Kisses from a fountain at a restaurant, which taught them the importance of creating memorable moments.
  • They share a personal experience from 2005 when a restaurant manager's simple words and actions made a significant impact, emphasizing the power of creating moments for customers.
  • The narrator criticizes common customer service practices that focus on basic politeness rather than creating lasting memories, highlighting the missed opportunities for companies.
  • They reflect on their own journey of transforming a basic hotel into a top-rated establishment by prioritizing customer experience and creating memorable moments for guests.
  • The narrator describes specific ways their hotel creates moments for guests, such as offering free popsicles by the pool, complimentary laundry services, and a variety of snacks available 24/7.
  • They invite other companies to shift their focus towards exceptional customer service by encouraging employees to create impactful stories and rewarding them for doing so.
  • The narrator emphasizes the importance of developing a sharp service reflex within a company to consistently deliver high levels of customer service, turning it into a competitive advantage.
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