Matt Abrahams: "How to Make Your Communication Memorable"

Stanford Graduate School of Business42 minutes read

Effective communication involves making messages memorable through presentation hygiene, structure, and practice, with tips on addressing fears, using technology tools, and engaging the audience. Tailoring messages to audience needs, leveraging emotion, and incorporating reflection, repetition, and feedback are key for enhancing communication skills and making an impact.

Insights

  • Effective communication starts with a clear goal encompassing information, emotion, and action, emphasizing the significance of structuring communication to set audience expectations and aid memory retention.
  • Utilizing technology tools, practicing with specific structures like comparison contrast conclusion or problem solution benefit, and incorporating vocal warm-ups and chunking information during practice sessions are crucial for enhancing focus, memory, transitions, and completion in communication delivery.

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Recent questions

  • How can I make my communication more memorable?

    By setting clear goals, structuring your message effectively, and tailoring it to the audience's needs.

  • What are some tips for enhancing vocal intensity in communication?

    Engage in vocal warm-up exercises and practice speaking in different environments.

  • How can I handle distractions during a presentation?

    Incorporate nonverbal engagement and ask questions to maintain audience focus.

  • What are some key factors to consider when tailoring messages to different audiences?

    Consider the audience's knowledge, expectations, and attitudes for relevance.

  • How can I improve my communication skills effectively?

    Utilize resources like No Freaking Speaking website, Stanford Continuing Studies, and Toastmasters for skill development.

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Summary

00:00

"Memorable Communication: Tips for Effective Delivery"

  • The text discusses the importance of making communication memorable through specific tips and tricks.
  • It emphasizes the common fears of forgetting what to say and the audience not remembering the message.
  • Presentation hygiene is highlighted as crucial, focusing on diet, exercise, and sleep for optimal performance.
  • Technology tools are recommended to enhance communication effectiveness, from reducing disfluencies to improving vocal intensity.
  • Effective communication is said to start with a clear goal encompassing information, emotion, and action.
  • Structuring communication is deemed critical for setting audience expectations and aiding memory retention.
  • Three favored structures for communication are shared: comparison contrast conclusion, problem solution benefit, and what, so what, now what.
  • A practical exercise involving selling a slinky with the problem solution benefit structure is demonstrated.
  • The importance of structure in aiding focus, memory, transitions, and completion in communication is highlighted.
  • Lastly, the significance of practice, including standing and speaking during practice sessions, is emphasized for effective communication delivery.

14:51

Enhancing Presentation Skills Through Practice and Engagement

  • Standing up and practicing before a meeting or presentation helps improve focus and voice usage.
  • Encouragement to stand and speak during virtual communication to enhance focus and voice projection.
  • Importance of warming up the voice before speaking to ensure strong initial utterances.
  • Vocal warm-up exercise involving saying "teacup" and "hiccup" to engage different parts of the mouth.
  • Chunking information during practice sessions aids in better retention and delivery of content.
  • Emphasizing the need to practice each part of a presentation individually for effective delivery.
  • Research highlighting the impact of practicing in a similar environment to the actual presentation venue.
  • Strategies to handle blanking out during a presentation, including repeating what was said and using back pocket questions.
  • Leveraging questions to engage the audience and buy time to collect thoughts during a presentation.
  • Importance of using variation in voice, evidence, and visuals, as well as ensuring content relevance for audience engagement and retention.

28:33

Tailoring Messages for Effective Communication Success

  • Tailoring messages to the audience and their needs is crucial for effective communication.
  • Adapting communication audience by audience and time by time is necessary for impact and relevance.
  • Factors to consider when tailoring messages include the audience's knowledge, expectations, and attitudes.
  • Understanding the audience's attitudes can influence how messages are crafted to be more relevant and memorable.
  • Starting a message with benefits can reduce resistance in a hesitant or resistant audience.
  • Physical engagement, like posing questions or showing videos, can increase audience engagement.
  • Mental engagement through words like "imagine" or analogies can enhance retention and understanding.
  • Leveraging emotion in communication can make messages more engaging and memorable.
  • Reflection, repetition, and feedback are essential for improving communication skills.
  • Utilizing resources like No Freaking Speaking website, Stanford Continuing Studies, and Toastmasters can aid in communication skill development.

42:49

Effective Communication: Practice, Preparation, and Engagement

  • Practice giving feedback multiple times before it becomes natural
  • Setting a goal and structuring it can aid in giving feedback effectively
  • Preparation before communication is crucial but often lacks sufficient time
  • Prioritize good sleep and efficiency in practice for better communication
  • Use a heuristic of dividing time between preparation and practice for presentations
  • Incorporate nonverbal engagement and questions to handle distractions during presentations
  • Understand and infuse the culture and values of a company in messaging
  • Paraphrasing and redirecting can help manage interruptions during presentations
  • Paraphrasing, structure, and goal-setting are essential for effective communication
  • Acknowledge the importance of conveying memorable messages for effective communication.
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