Masterclass: How To Sell Your Product
Vusi Thembekwayo・2 minutes read
Understanding and catering to the affluent Kenyan consumer base seeking bespoke, quality furniture is crucial for Glam Interior's success. Utilizing influencers, targeting the right market, and positioning products strategically are key strategies recommended for scaling businesses effectively.
Insights
- Understanding the consumer base of affluent Kenyan consumers seeking bespoke, quality furniture is crucial for Glam Interior, focusing on primarily female, aged 25-45, driven individuals valuing unique, high-quality items for their homes.
- Leveraging influencers for marketing, targeting the right market for high-end products, and strategically positioning products where the target market frequents are key strategies advised for success, emphasizing the importance of brand image and effective marketing strategies.
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Recent questions
Who is the target consumer for bespoke furniture?
Females aged 25-45, business owners, executives.
How can companies effectively market high-end products?
Utilize influencers, target the right market.
What is the key to conveying a specific brand image?
Understand customer desires and shape brand accordingly.
How can entrepreneurs efficiently scale their businesses?
Delegate responsibilities, leverage influencers, strategic product positioning.
What marketing strategies can create exclusivity for a brand?
Limited availability, exclusive events, invitations.
Related videos
Summary
00:00
Targeting Affluent Kenyan Consumers for Bespoke Furniture
- The problem to solve is not a money issue but rather understanding the consumer base of affluent Kenyan consumers seeking bespoke, quality furniture.
- The target consumers are primarily female, aged between 25 and 45, driven individuals who own businesses or hold executive positions, valuing unique, high-quality items for their homes.
- The company, Glam Interior, should focus on promoting their products as timeless, comfortable, bespoke, and affluent to resonate with the consumer base.
- Utilizing influencers for marketing is highly effective, offering them partnership deals for co-designed limited edition pieces to reach new customers and increase sales.
- Advised to target the right market for high-end products, like bespoke furniture, rather than budget supermarkets like Naivas, suggesting exploring upscale retailers or specialized furniture stores.
- Highlighted the importance of positioning products where the target market frequents, like Rolls-Royce showcasing at air shows or Lamborghini events, to convey a specific brand image.
- Lamborghini's marketing strategy revolves around exclusivity and luxury, with a focus on events and recommendations from current owners, rather than traditional advertising.
- Aston Martin's brand image is closely tied to James Bond, representing sophistication, elegance, and understated luxury, appealing to a different demographic than other luxury car brands.
- Emphasized the significance of understanding what customers want to communicate through a brand and using it to shape the brand's image and marketing strategies effectively.
- Encouraged entrepreneurs to delegate responsibilities to scale their businesses efficiently, highlighting the importance of leveraging influencers, understanding target markets, and positioning products strategically for success.
19:12
New Countach launch emphasizes exclusivity and desirability.
- The launch of the new Countach pays homage to the 1980s original, creating exclusivity by requiring invitations for entry, emphasizing limited availability to build brand aspiration and desirability, as seen in previous Lamborghini limited edition models like the Diablo and Aventador series.
