Lecture 18: Recruitment Analytics – 3

Recent questions

• How can managers attract the right talent?

  Managers can attract the right talent by understanding the strength of their organization's employer brand, which is crucial for attracting talent. Reasons for not attracting the right candidates include competition, candidate shortage, candidate expectations, organization culture, and leadership. To understand why the organization is not attracting the right talent, managers can conduct surveys with options developed through brainstorming and expert opinions. Metrics like brand awareness, consideration, and preference can help analyze the employer brand image. By measuring the strength of the employer brand and conducting employee complaint and praise analysis, managers can identify areas of improvement and make strategic decisions to attract the right talent.

• What metrics can help analyze employer brand image?

  Metrics like brand awareness, consideration, and preference can help analyze the employer brand image. Understanding the impact of the employer brand involves calculating Talent gain from competitors minus Talent lost to competitors. Conducting employee complaint and praise analysis can also provide insights into areas of improvement for the employer brand. By comparing the employer brand with competitors and analyzing the impact through employer brand index, correlation regression, and annual turnover rates, managers can gain a comprehensive understanding of their organization's employer brand image.

• How can organizations measure the impact of employer branding activities?

  Organizations can measure the impact of employer branding activities by monitoring the job search intensity among potential candidates. This can be done by tracking the number of website visits, calls received after application, and inquiries post-interview, indicating the effectiveness of the initiatives. Developing a social media matrix to gauge the impact of branding efforts by analyzing metrics such as new followers, views on career pages, job applications, video likes, and average video watch time can also help in evaluating progress and identifying the need for strategic adjustments.

• Why is understanding employer brand strength important?

  Understanding the strength of an organization's employer brand is important because it plays a crucial role in attracting talent. Reasons for not attracting the right candidates include competition, candidate shortage, candidate expectations, organization culture, and leadership. By understanding the employer brand strength and conducting surveys to identify areas of improvement, organizations can make strategic decisions to attract the right talent and enhance their employer brand image.

• How can organizations improve their employer brand image?

  Organizations can improve their employer brand image by analyzing metrics like brand awareness, consideration, and preference. By measuring the strength of the employer brand, conducting employee complaint and praise analysis, and comparing the employer brand with competitors, organizations can identify areas of improvement and make strategic decisions to enhance their employer brand image. Monitoring the impact of employer branding activities through job search intensity among potential candidates and developing a social media matrix to gauge the impact of branding efforts can also help organizations improve their employer brand image and attract the right talent.