РАЗБОР ЗАПУСКОВ. Как закупать рекламу и окупать трафик каждый месяц | Егор Пыриков
Егор Пыриков | Продюсер системных запусков・14 minutes read
The speaker presents a comprehensive growth strategy for the upcoming year, emphasizing the importance of effective traffic acquisition, engagement through quality content, and adapting marketing approaches to current market challenges. Future plans include launching new products, enhancing audience interaction, and leveraging a significant budget for advertising and collaboration to maximize revenue potential.
Insights
- The speaker outlines a comprehensive growth plan that includes analyzing past successes and setting strategic goals for upcoming product launches, with a focus on generating significant revenue through effective traffic acquisition and engagement techniques.
- A new lead magnet is being developed to attract potential customers, highlighting the importance of creating intrigue and engagement, while also acknowledging market challenges and the need for a more strategic approach to traffic acquisition.
- The speaker emphasizes the use of a Telegram channel with a large subscriber base as a valuable asset for generating traffic and engagement without relying heavily on advertising, showcasing the importance of community-building in marketing strategies.
- A detailed funnel strategy is introduced, focusing on warming up audiences through various stages, such as expert content and interactive sessions, to enhance customer engagement and conversion rates, particularly in the beauty and online education sectors.
- The importance of adapting marketing strategies based on audience feedback and market trends is underscored, with a recommendation for continuous improvement in content quality and sales tactics to maintain relevance and maximize revenue potential.
- The speaker discusses the necessity of establishing trust and credibility with potential customers, suggesting that showcasing successful student cases and providing high-quality content can strengthen perceived value and improve conversion rates in a competitive landscape.
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Recent questions
What is a lead magnet?
A lead magnet is a marketing tool used to attract potential customers by offering them something of value in exchange for their contact information, such as an email address. This could be in the form of free resources like eBooks, webinars, or exclusive content. The primary goal of a lead magnet is to generate leads for a business, allowing for further engagement and nurturing of these leads into paying customers. Effective lead magnets are typically tailored to the target audience's interests and needs, ensuring that they provide genuine value and encourage sign-ups. By capturing leads, businesses can build a database of potential customers to whom they can market their products or services, ultimately driving sales and growth.
How can I improve my marketing strategy?
Improving a marketing strategy involves several key steps, including analyzing current performance, understanding the target audience, and adapting to market trends. Start by reviewing past campaigns to identify what worked and what didn’t, focusing on metrics such as conversion rates and customer engagement. Understanding your audience is crucial; conduct surveys or gather feedback to learn about their preferences and pain points. Additionally, consider diversifying your marketing channels, such as incorporating social media, email marketing, and content marketing to reach a broader audience. Implementing data-driven decisions, such as A/B testing different approaches, can also help refine your strategy. Finally, staying updated on industry trends and continuously learning from competitors can provide insights that enhance your marketing effectiveness and drive better results.
What are effective advertising strategies?
Effective advertising strategies are essential for reaching and engaging your target audience while maximizing return on investment. Start by clearly defining your target market and understanding their behaviors and preferences. Utilize a mix of advertising channels, such as social media, search engines, and influencer partnerships, to diversify your reach. Craft compelling ad content that resonates with your audience, focusing on emotional and practical benefits rather than just product features. Regularly analyze the performance of your ads, adjusting your approach based on data insights to optimize effectiveness. Additionally, consider retargeting strategies to re-engage users who have previously interacted with your brand. By continuously testing and refining your advertising efforts, you can improve engagement and conversion rates, ultimately driving sales and brand loyalty.
What is audience engagement?
Audience engagement refers to the interaction and connection between a brand and its audience, encompassing how well a brand captures attention, encourages participation, and fosters loyalty. High levels of engagement can be achieved through various means, such as creating valuable content, responding to audience inquiries, and encouraging feedback. Engaging your audience involves understanding their needs and interests, which can be accomplished through surveys, social media interactions, and personalized communication. Effective engagement strategies often include interactive elements like polls, contests, and live Q&A sessions, which invite audience participation. By building a strong relationship with your audience, brands can enhance customer loyalty, increase word-of-mouth referrals, and ultimately drive sales growth.
What is a sales funnel?
A sales funnel is a marketing concept that illustrates the journey potential customers go through from awareness of a product or service to making a purchase. The funnel is typically divided into several stages: awareness, interest, consideration, intent, evaluation, and purchase. At the top of the funnel, potential customers become aware of a brand through various marketing efforts. As they move down the funnel, they express interest, consider options, and evaluate the product before making a purchase decision. Understanding the sales funnel allows businesses to tailor their marketing strategies to guide customers through each stage effectively, using targeted content and engagement tactics to nurture leads. By optimizing the sales funnel, companies can improve conversion rates and enhance overall sales performance.
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Summary
00:00
Strategic Growth Plan for Upcoming Year
- The speaker outlines a plan for growth until the end of the year, reflecting on past launches and setting goals for the upcoming year.
- Previous successful launches generated over 200 million, with a focus on buying traffic, warming it up, and selling products effectively.
- The speaker aims to create a new lead magnet, emphasizing the importance of intrigue and engagement to attract potential customers.
- Acknowledging market challenges, the speaker plans to increase growth despite a declining market, aiming for a more strategic approach to traffic acquisition.
- The strategy involves casting traffic for 3-5 months before the next launch, focusing on premium products with higher price points.
- The speaker has a Telegram channel with nearly 30,000 subscribers, which serves as an asset for generating traffic and engagement without heavy advertising.
- The last launch involved an investment of 24 million, with 2 months of warming up and 2,800 questionnaires collected, showcasing effective traffic management.
- A new Telegram bot was developed to enhance audience engagement, featuring a funnel for questionnaire warming and personal case collections.
- The speaker plans to introduce new lead magnets in January, adapting to current audience needs and market trends to maintain relevance.
- A budget of 30 million is allocated for January-February, focusing on cold advertising and collaborations with big bloggers to maximize reach and effectiveness.
12:38
Optimizing Advertising Strategies for Engagement
- The presentation involves a rapid slide review, with a 30-minute task to summarize key points and address questions at the end.
- Advertising effectiveness is questioned, with examples indicating that certain ads do not yield desired results, particularly in Telegram channels.
- Telegram folders are criticized for being ineffective, suggesting that many attempts to utilize them have failed to engage audiences.
- A strategy called "Matryoshka" is introduced, where multiple stories from top-performing bloggers are analyzed to optimize advertising effectiveness.
- The cost per targeted subscriber is highlighted as 19,000 rubles, emphasizing the high expense associated with acquiring quality leads through advertising.
- Yandex Direct is mentioned as a cold search advertising tool, with 30 effective lead magnets identified for generating interest and engagement.
- The importance of adapting successful strategies across different channels is emphasized, noting that what works in one area can often be modified for others.
- A focus on data analysis is stressed, with a need to track the source and quality of each subscriber to improve targeting and conversion rates.
- The speaker plans to build a chain of engagement leading up to the next launch, utilizing automated tools to enhance audience interaction and conversion.
- A weekly traffic challenge is initiated to maintain audience interest and engagement, with reports shared to keep followers updated on progress and strategies.
25:02
Strategic Content Growth and Audience Engagement
- A wedding broadcast tool was utilized, leading to a questionnaire sent to 250 participants, indicating a strategy for monthly high-quality broadcasts or podcasts with effective calls to action.
- The speaker experienced significant growth in audience engagement from September to November, attributing this to the quality of content shared, surpassing previous summer metrics.
- A plan was established to produce three content units over the next three months, including podcasts, broadcasts, and analyses, without attempting to sell anything initially.
- The speaker emphasized the importance of engaging new subscribers through consistent content delivery, suggesting three interactions per month to build a beneficial relationship.
- A database was created to streamline content management, allowing for easier tracking and posting of reports, which improved efficiency in content delivery.
- The speaker shared a strategy of linking new posts to previous ones, enhancing audience retention and encouraging viewers to explore older content, thus increasing overall reach.
- A formula for content creation was outlined: one useful post plus one warm-up case, which effectively engages the audience and drives interaction.
- The speaker noted a shift in advertising dynamics, with increased opportunities to purchase ads from bloggers due to a decrease in demand, allowing for more effective marketing strategies.
- The importance of being slightly more effective than competitors in various aspects, such as sales and audience engagement, was highlighted as a key factor for growth in 2025.
- The speaker discussed subscriber pricing tiers, indicating that targeting higher-paying segments could yield better returns, emphasizing the need for efficiency in marketing strategies to attract these audiences.
38:12
Rising Subscriber Costs and Marketing Strategies
- The cost of acquiring subscribers through advertising is increasing, with prices reaching 50 rubles per subscriber, leading to intense competition among marketers.
- Effective marketing strategies involve understanding audience segments and optimizing conversion rates, particularly for online schools, where subscriber costs can range from 100 to 300 rubles.
- A successful growth formula includes launching products to an existing audience, warming up new audiences, and creating sales funnels during off-peak seasons.
- The ideal approach for launching involves three stages: warming up the audience, executing the launch, and developing funnels for off-season sales.
- Building a "mini-factory" for content creation and audience engagement is essential, with plans to analyze audience responses through questionnaires.
- Upcoming events include a two-day offline meeting in March, featuring workshops, lectures, and networking opportunities for participants.
- A reservation fee of 20,000 rubles is required for participation, with bonuses offered for early bookings, including pre-training sessions.
- The speaker emphasizes the importance of effective sales strategies and offers to audit sales departments to improve performance.
- Participants are encouraged to share their experiences and results from previous launches, with a focus on achieving significant revenue growth.
- Future plans include creating a podcast series to showcase detailed case studies of successful individuals in the industry, highlighting the importance of nuanced strategies.
51:51
Revenue Growth Strategies for Makeup and Education
- Egor's analysis indicates a potential revenue of 700,000 with a handsome price of 20,000 for 20,000 units, leading to a total of 2 million from sales analysis.
- The meeting includes two analyses: a personal makeup product and a school for earnings, emphasizing the importance of both online and offline engagement.
- The makeup product aims to help users achieve a softer and firmer appearance, with a focus on quick application techniques for daily use.
- The average bill for the makeup course is approximately 14,000, with a target of teaching users to complete their makeup in about 5 minutes.
- The online styling school offers a four-day marathon for 500 rubles, featuring daily tasks and video lessons to engage participants and showcase the course's value.
- The last launch on November 4th generated approximately 3.5 million in revenue, with 246 students enrolled, marking a 100-student increase from the previous year.
- Marketing strategies included a closed Telegram channel for pre-registration, expert content, and a series of podcasts to warm up potential customers before the product launch.
- The funnel process involved three stages: a paid marathon, a closed channel for expert content, and a final analysis session, resulting in 37 initial purchases and 179 from the second stage.
- The team aims to improve conversion rates and monetization strategies, considering subscription models for ongoing lessons and offline graduation events to enhance engagement.
- Future strategies include enhancing the quality of feedback, motivating students to share their experiences, and exploring new tools for revenue growth to exceed 5 million in the next cycle.
01:07:07
Enhancing Beauty Engagement Through Live Broadcasts
- Focus on live broadcasts to enhance engagement and conversion rates, replacing pre-recorded videos with interactive sessions on beauty techniques to attract a larger audience.
- Utilize audience questions to create relevant content, such as reels addressing specific makeup concerns, which can drive traffic into your sales funnel effectively.
- Develop content that addresses common beauty issues, like how to reduce redness or manage hair loss, to resonate with viewers and encourage them to seek solutions.
- Implement a funnel strategy that emphasizes the emotional and practical benefits of beauty products, rather than just quick makeup tips, to broaden audience appeal.
- Consider offering a VIP tier for courses, priced around 25,000 to 40,000 rubles, providing exclusive benefits to encourage repeat purchases from previous students.
- Use gamification techniques, such as weekly challenges or rewards for sharing content, to engage a female audience and increase participation in beauty courses.
- Analyze past successful webinars and case studies to refine your approach, ensuring that content is both informative and leads to conversions.
- Create a structured pre-registration process for webinars, including a questionnaire to gauge audience interest and tailor content accordingly, enhancing engagement.
- Leverage social proof by showcasing testimonials and results from previous students, which can significantly boost credibility and attract new participants.
- Regularly assess and adapt your sales strategies based on audience feedback and market trends to maintain relevance and maximize revenue potential.
01:19:57
Strategic Planning for Enhanced Revenue Growth
- Emphasize the need for continuous improvement in audience engagement to avoid stagnation, suggesting that varying information levels can enhance product appeal and attract more participants.
- Highlight that 80% of rent costs are consistent, with a 30% profit margin, indicating a need for strategic financial planning to ensure profitability in future ventures.
- Recommend launching flagship products three times a year to maximize revenue, as launching only twice may limit income potential significantly.
- Suggest creating mini products priced around 2,800 rubles to generate revenue between flagship launches, but caution that these may not yield substantial profits.
- Propose leveraging seasonal themes, such as New Year’s makeup tutorials, to attract customers and maintain engagement while promoting flagship products.
- Advise on the importance of a structured launch calendar to avoid burnout and ensure consistent audience engagement, balancing flagship and mini product sales.
- Stress the significance of understanding the beauty market dynamics, including effective funnels and collaborations, to enhance visibility and sales.
- Recommend utilizing existing customer databases for targeted marketing, suggesting that even simple email campaigns can generate sales without extensive launches.
- Encourage the development of a VIP tariff option to increase revenue, emphasizing the need for clear value propositions in pricing strategies.
- Conclude with a call to action for strategic planning sessions in January to refine approaches and set clear revenue goals for the upcoming year.
01:34:12
Revenue Growth Strategies for Flagship Launch
- In December, prepare for a sale on Flagman reservations, aiming to record new experiences for potential revenue growth by March, with January expected to yield significant earnings.
- January typically sees early sales, with a focus on launching the updated Flagship product, which should include new features and higher pricing to attract customers.
- Expect each subsequent Flagship launch to grow within 3-4 months, necessitating a study of paid traffic strategies to maximize revenue from existing assets.
- Aim for a fivefold increase in revenue within a year, emphasizing the importance of transitioning from free to paid traffic as organic growth opportunities diminish.
- In January, consider additional offerings like master classes or sales events to complement the Flagship launch, enhancing overall revenue potential.
- Successful sales strategies should be executed around key dates, such as December 20 and January 7, to capitalize on holiday shopping trends.
- Analyze past sales data to inform future strategies, with a focus on maximizing conversions and profitability through effective marketing tools and techniques.
- Maintain a consistent investment in traffic, as costs are expected to rise, ensuring that marketing efforts remain competitive and effective.
- Monitor audience engagement and adapt strategies based on demographic insights, particularly targeting young adults and mothers, who represent a significant portion of the customer base.
- Evaluate the effectiveness of sales tactics regularly, ensuring that product value is maintained and that promotional efforts do not devalue the brand or offerings.
01:49:35
Navigating Profitability Challenges in Online Education
- The speaker discusses challenges with paid traffic and conversion rates, expressing uncertainty about whether to continue investing in paid methods or seek alternative strategies for profit.
- Artem, with over three years of experience in online education, highlights the importance of effective funnels and the need to adapt strategies to improve profitability amidst market challenges.
- Current statistics reveal 80,000 students enrolled, with a revenue check of approximately 700-800 per student, indicating a significant audience but potential stagnation in growth.
- Advertising strategies are primarily reliant on bloggers, with 90% of traffic sourced from them, while only a few large ad integrations are utilized for broader reach.
- The speaker emphasizes the necessity of providing more compelling arguments for purchases, as consumer decision-making has become increasingly complex due to market conditions.
- A hybrid launch strategy is suggested, combining pre-recorded content with live sessions to enhance engagement and recoup investments effectively.
- The importance of establishing trust and credibility is highlighted, suggesting that showcasing successful student cases can strengthen the perceived value of the program.
- The speaker recommends enhancing content quality on platforms like Telegram to build a stronger connection with potential customers and demonstrate expertise in the field.
- A strategic focus on nurturing warm leads and converting them into paying customers is advised, with suggestions for targeted marketing efforts to maximize revenue from existing student databases.
- The discussion concludes with a call to action for continuous improvement in marketing strategies, emphasizing the need for innovative approaches to maintain profitability in a competitive landscape.
02:02:18
Navigating Market Complexity and Building Expertise
- Throughout the year, numerous bots with client certificates and licenses for Ozone are utilized, indicating a solution product stage in the market.
- To become an expert, one must focus on warming up their audience effectively, ensuring they provide substantial arguments and expertise as market complexity increases.
- The speaker reflects on their past experiences, noting that the lack of expertise can lead to a decline in market performance, emphasizing the need for continuous learning and adaptation.
- Monthly sales should include high-quality content to enhance audience trust and awareness, with a focus on providing valuable insights and expertise.
- A suggestion is made to conduct a master class priced at 1,000 rubles to establish credibility and showcase expertise, potentially leading to several thousand paid registrations.
- The importance of identifying the next product level for existing customers is highlighted, with a recommendation to conduct market research to understand their needs better.
- A strategic objective for the upcoming year includes selling to the existing base, with a focus on creating a community for ongoing support and updates.
- The speaker emphasizes the need to adapt marketing strategies to current market conditions, particularly during crises, to maintain relevance and trust with potential customers.
- Continuous investment in traffic is recommended, alongside a reassessment of marketing funnels to ensure effectiveness and profitability in reaching target audiences.
- The discussion concludes with a recognition of the competitive landscape, urging the need for innovative approaches to maintain market presence and profitability.
02:14:38
Strategic Approaches for Business Growth and Engagement
- Strategic adaptation is necessary, focusing on meaning and models, suggesting a need for a more nurturing approach in business practices.
- A budget of 18,000 rubles is significant for reaching a large audience, emphasizing the importance of investing in new traffic sources.
- A master class priced at 990 rubles requires a closed presentation beforehand to ensure effective sales and engagement.
- Implementing a new product launch strategy can generate significant sales, with a timeline of 5-7 days for easy registration and sales.
- Regular updates and unique presentations are essential to maintain audience interest and differentiate from previous offerings.
- A test drive priced at 5-10 rubles can attract potential customers, providing a low-cost entry point to the master class.
- The importance of a hybrid approach in sales funnels is highlighted, ensuring that flagship products are not overshadowed by master classes.
- Continuous audits of sales strategies and warm-up tactics are necessary to adapt to market changes and improve performance.
- A focus on audience engagement and understanding their needs is crucial for effective marketing and product development.
- Building a mini-factory model for traffic management is suggested as a way to achieve sustainable growth and profitability.
02:28:03
Exclusive Project with Earnings and Strategy Lessons
- The project involves transferring and dismantling two components, with a focus on a smaller niche yielding solid earnings; an exclusive booking opportunity offers better conditions, bonuses, and a strategy lesson via Zoom in early January, with an offline meeting planned for late December.
