Inside Apple’s Rise to $2 Trillion | WSJ
The Wall Street Journal・7 minutes read
Apple's market cap exceeded $2 trillion in 2020, making it the most valuable publicly traded company in the world, fueled by Tim Cook's leadership and strategic shifts towards services despite challenges like lawsuits and trade wars. The company's journey to the top began with the Apple II in 1977, surpassing tech giants and achieving significant financial growth, overcoming setbacks like missed iPhone sales expectations in 2019.
Insights
- Tim Cook's leadership has been instrumental in Apple's success, navigating challenges such as lawsuits and trade wars to drive the company to become the most valuable publicly traded company globally.
- Apple's strategic pivot towards services, like the Apple credit card and Apple TV plus, has played a crucial role in the company's financial growth and stock price increase, despite facing regulatory scrutiny and trade war pressures.
Get key ideas from YouTube videos. It’s free
Recent questions
What company became the most valuable publicly traded company in August?
Apple
Who led Apple to success after Steve Jobs' passing?
Tim Cook
When did Apple achieve a $1 trillion market cap?
August 2018
What setbacks did Apple face in 2019?
Missed iPhone sales expectations
What strategic shift did Apple make in 2019?
Towards services
Related videos
fpt.
Apple - The House that Tim Cook Built (Full Documentary)
Apple Explained
History of Steve Jobs (Full Documentary)
CNBC
How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World
Newsthink
How the Brilliance of Steve Jobs Killed Him
Harvard Business Review
How Apple Is Organized for Innovation: The Functional Organization
Summary
00:00
Apple's Rise to $2 Trillion Success
- Apple became the most valuable publicly traded company in the world in August, surpassing Aramco with a market cap exceeding $2 trillion for the first time.
- The company's shares rose by almost 60% in the year, marking a significant milestone in its history.
- Despite initial doubts after Steve Jobs' passing in 2011, Tim Cook's leadership propelled Apple's success amidst challenges like lawsuits and trade wars.
- Apple's journey to the top began with the launch of the Apple II in 1977, leading to a $1 trillion market cap in August 2018, surpassing tech giants and achieving significant financial growth.
- Following a strong year in 2018, Apple faced setbacks in 2019 due to missed iPhone sales expectations, impacted by the US-China trade war.
- Apple's strategic shift towards services in 2019, including the Apple credit card and Apple TV plus, led to stock price increases despite regulatory scrutiny and challenges from the US-China trade war.
