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#Inimel Ever After | Tell it like it is | Interview with #LokeshKanagaraj & #ShrutiHaasan

Raaj Kamal Films International・7 minutes read

Two multi-talented artists collaborate on a music video about love, discussing various shades of black and unexpected pairings for real-life energy. The video's success is attributed to the team effort, with emphasis on the importance of the editor in bringing out overlooked elements.

Insights

  • Collaboration between a brand ambassador and a director/writer led to a music video focused on love, exploring different shades of black and emphasizing teamwork for a unique and energetic production.
  • The editing process, overseen by a skilled editor, played a critical role in ensuring the music video's success by bringing out overlooked elements, showcasing the significance of this behind-the-scenes work in creating a relatable and engaging final product.

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Recent questions

  • What is the music video about?

    Love

  • Who is the music producer involved?

    K Jonsson

  • What are the various shades of black mentioned?

    Midnight ice black, dark black, light black

  • What was the director's previous work?

    Monster Machine

  • What is emphasized as crucial in the editing process?

    The role of an editor

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Summary

00:00

Collaborative music video creation process discussed

  • The video features two multi-talented artists, one being a brand ambassador for Black Shy and the other a director and writer, collaborating on a music video about love.
  • The artist received a gift from RF, prompting a discussion about the various shades of black they own, including midnight ice black, dark black, light black, and more.
  • The video concept aimed for unexpected pairings to bring a real-life energy, with a team effort involving a music producer named K Jonsson from Canada.
  • The director, who previously worked on "Monster Machine," was excited about the project's uniqueness, and the artist emphasized the importance of the team in their decision to accept the project.
  • The artist discussed the editing process, highlighting the crucial role of an editor in bringing out elements that the team might overlook, resulting in a successful and relatable music video.
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