I don't think I can keep doing this.
Simon Clark・11 minutes read
The creator of a climate crisis science communication channel is experiencing declining views and revenue due to changing audience demands, prompting a shift in content creation towards answering viewer questions to revive performance.
Insights
- The creator's revenue is tied to views, impacting their financial stability significantly.
- Despite recognizing the need for content changes, attempts to increase revenue through various means have not been successful, prompting a planned pivot towards climate crisis-related content.
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Recent questions
How long has the creator been doing science communication online?
Seven years
What are the major income sources for the channel?
Google AdSense and sponsorships
Why does the creator need to change their content creation approach?
Declining views and depleted reserves
What attempts have been made to increase revenue?
Exclusive content and consulting
What is the creator's plan to revive the channel's performance?
Pivot content towards answering climate crisis questions
Related videos
Summary
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Climate crisis content creator faces declining views
- The creator has been doing science communication online about the climate crisis as a full-time job for nearly seven years.
- Recent videos have not been performing well, with views declining over the past year.
- Revenue for the channel is tied to views, with Google AdSense and sponsorships being major income sources.
- Personal and business reserves have been depleted due to personal circumstances and declining views.
- The creator acknowledges the need for a change in approach to content creation to align with current audience demands.
- Various attempts to increase revenue, such as exclusive content and consulting, have not halted the decline.
- The creator plans to pivot content towards answering questions about the climate crisis in the next few months to try and revive the channel's performance.
