How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business
CNBC Make It・2 minutes read
Stanley Quencher's revenue skyrocketed from $70 million in 2019 to a projected $750 million in 2023, driven by new designs and collaborations, particularly after a pivotal pivot in 2020. The introduction of the Quencher in 2016 and the arrival of Terence Reilly as Global President in 2020 revitalized Stanley's brand and product offerings, leading to viral success and increased revenue.
Insights
- The introduction of the Quencher H2.0 Flow State in 2020 sparked a significant revenue increase for Stanley, projecting a rise from $70 million in 2019 to $750 million in 2023, showcasing the product's immense success and impact on the company's financial growth.
- Stanley's innovative approach to product development and marketing, including strategic pivots, collaborations with popular brands like Starbucks and artists like Lainey Wilson, and leveraging online platforms such as The Buy Guide for viral marketing, played a pivotal role in the Quencher's popularity and the company's substantial revenue growth over the years.
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Recent questions
What is the history of Stanley Quencher?
Stanley's vacuum-sealed steel water bottle revolutionized the industry in 1913, leading to the launch of the Quencher in 2016 with new design features.
How did Stanley Quencher achieve viral success?
The Quencher gained traction after being shared online, particularly on The Buy Guide site, leading to viral success.
What led to the revenue spike for Stanley's Quencher H2.0 Flow State?
The revenue spike for Stanley's Quencher H2.0 Flow State was driven by a pivotal pivot in 2020, introducing new colors, materials, and finishes.
Who sparked a rebranding effort for Stanley Quencher in 2020?
Terence Reilly's arrival in 2020 as Stanley's Global President sparked a rebranding effort, introducing new colors and products.
What initiatives did Stanley launch in 2023 to boost revenue?
In 2023, Stanley launched Stanley Creates for custom Quencher designs, collaborated with Lainey Wilson and Starbucks, aiming to end the year with $750 million in revenue.
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Summary
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Stanley Quencher: From $45 to $750 Million
- Stanley Quencher costs $45, comes in numerous colors, and sells out quickly.
- Stanley's Quencher H2.0 Flow State led to a revenue spike from $70 million in 2019 to a projected $750 million in 2023.
- The Quencher's popularity surged due to a pivotal pivot in 2020, introducing new colors, materials, and finishes.
- In 1913, Stanley's vacuum-sealed steel water bottle, patented by William Stanley Jr., revolutionized the industry.
- The Quencher, launched in 2016, transformed the Classic Legendary Bottle with a new design and practical features.
- The Quencher gained traction after being shared online, particularly on The Buy Guide site, leading to viral success.
- Terence Reilly's arrival in 2020 as Stanley's Global President sparked a rebranding effort, introducing new colors and products.
- Stanley's revenue soared in 2021 and 2022, reaching $402 million in 2022 with the launch of the Quencher H2.0 Flow State Tumbler.
- In 2023, Stanley launched Stanley Creates for custom Quencher designs, collaborated with Lainey Wilson and Starbucks, aiming to end the year with $750 million in revenue.
