gen Alpha vs gen Z pretty
zoeunlimited・2 minutes read
Influential beauty influencers like Kylie Jenner and James Charles have shaped a new era of young beauty gurus, with Gen Alpha and Gen Z placing significant importance on appearance and brand-consciousness, driven by social media platforms like TikTok. However, the text warns against the dangers of solely relying on beauty for self-worth, advocating for investing in other aspects of life beyond physical appearance to avoid the pitfalls of a status-driven beauty culture.
Insights
- The emergence of young beauty influencers like Kylie Jenner, Selena Gomez, and James Charles at a very early age signifies a new trend in beauty culture, with Gen Alpha starting as young as seven, showcasing a shift towards a more appearance-focused generation.
- The discussion around "Jen Alpha pretty" versus "Gen Z pretty" underscores the transformation from a focus on uniqueness and unconventional beauty trends to a more status-driven beauty culture, influenced significantly by platforms like TikTok, raising concerns about the values and self-worth being instilled in young individuals.
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Recent questions
What age did beauty influencers start?
12
What is "Jen Alpha pretty"?
Emphasizes appearance from a young age
How does Gen Z differ from Gen Alpha in beauty trends?
Gen Z focuses on uniqueness, Gen Alpha on status
What is the economic impact of Gen Alpha's beauty spending?
Significant, focusing on luxury brands
What is the danger of face card culture on social media?
Values based on appearances, not ethics
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Summary
00:00
"Gen Alpha's Beauty Obsession: A Reflection"
- Kylie Jenner, Selena Gomez, and James Charles were beauty influencers at 12, representing a new era of beauty gurus starting as young as seven.
- The focus is on the young generation's obsession with beauty products, spending significant amounts at places like Sephora.
- The concept of "Jen Alpha pretty" is introduced, emphasizing the importance of appearance and maintaining it from a very young age.
- A comparison is made between "Jen Alpha pretty" and "Jen Z pretty," highlighting the shift towards a more status-driven beauty culture.
- The influence of the internet, particularly TikTok, on shaping beauty standards for Gen Z and Gen Alpha is discussed.
- Gen Z is characterized by a focus on uniqueness and unconventional beauty trends, while Gen Alpha is more status-oriented and brand-conscious.
- The economic impact of Gen Alpha's spending on beauty products is significant, with a focus on luxury brands and aesthetics.
- Parents' attitudes towards their children's spending on beauty products are examined, raising concerns about the values being instilled in young generations.
- The rise of young influencers and brand ambassadors in the beauty industry, targeting Gen Alpha, is discussed.
- The text concludes with a reflection on the dangers of relying solely on beauty for self-worth, emphasizing the importance of investing in oneself beyond physical appearance.
16:49
"Rising face card culture on social media"
- The text highlights the negative impact of the rising face card culture on social media, where individuals are valued based on appearances rather than ethics or thoughts, leading to an obsession with beauty and skincare. It emphasizes the importance of investing in oneself beyond physical appearance, encouraging exploration of interests, authentic relationships, and experiences that enrich life beyond online validation.
