Gagal bukanlah dosa! Simak bagaimana Joshua melejitkan Maximall Footwear sampai pasar global!

SWA Media Inc.・2 minutes read

Josua Wijaya, a 27-year-old entrepreneur, transitioned from struggling with sneaker sales to successfully launching Maximal Footwear's sandal line, now producing approximately 10,000 pairs monthly and expanding internationally. He emphasizes the importance of innovation, financial literacy, and networking in navigating the competitive footwear market while planning future collaborations and product expansions.

Insights

  • Josua Wijaya, also known as Joe, embarked on his entrepreneurial journey during his college years, initially focusing on sneakers but faced challenges with sales, prompting a successful pivot to sandals, which he recognized as having greater market potential.
  • Maximal Footwear has grown significantly under Josua's leadership, now producing around 10,000 pairs monthly and expanding its reach internationally, reflecting his strategic emphasis on understanding consumer preferences and market trends, particularly in distinguishing between local and foreign tastes.
  • The discussion highlights the importance of financial literacy, innovation, and adaptability for young entrepreneurs in Indonesia, with Josua advocating for starting businesses with determination and a willingness to learn from failures, while also emphasizing the role of mentorship and effective communication in achieving success.

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Summary

00:00

Entrepreneurial Journey of Maximal Footwear

  • The Biscom podcast features discussions on business entrepreneurship and communication, hosted by Kria from Ultas of Bis and Ah Eh Editor Maj Sua from Sua Media Group, with guest Josua Wijaya from Maximal Footwear.
  • Josua, also known as Joe, shares his entrepreneurial journey, which began during his college years when he explored small business ventures while studying at Unpar in 2009.
  • He initially engaged in a home industry making footwear, which provided him with insights into the footwear business system, leading him to leave college in his seventh semester to pursue his own brand.
  • Josua's first product was sneakers, for which he produced 1,500 to 2,000 pairs, investing nearly hundreds of millions of IDR, but faced challenges as they did not sell well over the course of a year.
  • After experiencing despair from the lack of sales, he pivoted to focus on sandals, which he believed had untapped potential in the market, leading to the successful launch of three sandal models.
  • The brand name "Maximal" reflects Josua's commitment to quality and effort, and he emphasizes the importance of understanding brand concepts and market saturation in his product development.
  • Maximal Footwear currently offers around 200 to 230 models, producing approximately 10,000 pairs monthly, with distribution across Indonesia, including stores in Bali.
  • The company has expanded internationally, exporting products to Singapore, Cambodia, and Vietnam, and previously collaborated with Binance to release a crypto-themed footwear line.
  • Josua highlights the consumptive nature of Indonesian customers, which he views as beneficial for business, and discusses the importance of design and brand recognition in driving sales.
  • He notes that the footwear industry is competitive, and his focus on unique materials and innovative designs, such as using IU material for durability, sets Maximal apart in the market.

13:12

Adapting to Market Trends and Collaborations

  • The local market tends to prefer monotonous goods, while foreign markets are more open to unique and different products, which can lead to better acceptance and sales abroad.
  • During the pandemic, a local movement was created to collaborate with other brands, focusing on increasing engagement and traffic through giveaways and joint promotions.
  • The pivot from sneakers to sandals took approximately 3 to 4 months, indicating a quick adaptation to market demands during the pandemic.
  • The first collaboration with the brand Juki occurred during COVID-19, highlighting the learning curve in effective communication and partnership with new local products.
  • Networking is emphasized as a crucial skill for entrepreneurs, with the suggestion that introverted individuals may need a second person to facilitate connections and outreach.
  • The speaker expresses satisfaction with their achievements over five years, noting significant networking opportunities and the ability to manage larger projects despite initial limitations.
  • There is a desire to expand product offerings beyond footwear to include bags and other items, indicating a strategic shift towards a more comprehensive product line.
  • The market for sandals is competitive, but there are still niches available, particularly in regions like Bali and Makassar, where demand is higher than in Java.
  • Pricing for products ranges from IDR 9,000 to IDR 600,000, with higher prices reflecting better materials and packaging, especially for collaborative items.
  • The core team consists of seven members focused on marketing and digitalization, while offline sales through resellers and distributors remain important for business growth.

25:21

Economic Challenges and Entrepreneurial Innovations in 2024

  • In 2024, conversations among the Pisi community are expected to increase, despite a general sentiment of economic stagnation and decreased income for many individuals, particularly those on fixed incomes who are reconsidering their spending habits.
  • The rise of online gambling and cryptocurrency investments is noted as a significant factor contributing to financial instability, with many individuals seeking quick financial gains, leading to a downward trend in overall economic behavior.
  • Reports indicate that businesses, including food and beverage sectors, have experienced a decline in performance, with one business owner in Bandung reporting a 60% drop in income since the COVID-19 pandemic, highlighting a lack of recovery in the market.
  • Entrepreneurs are encouraged to innovate in product development and marketing strategies to adapt to the challenging economic landscape, with plans for collaborations with brands like Durex and Swalow to create unique products that stand out in the market.
  • A new product collaboration with Swalow is anticipated to launch by the end of 2024, with a focus on innovative designs and consumer comfort, aiming to address market demands effectively.
  • The in-house research and development team, consisting of five members, is responsible for product ideation and testing, ensuring that new products meet market standards before mass production, which is crucial due to the high risks associated with production failures.
  • The discussion highlights a shift in entrepreneurial trends among younger generations in Indonesia, with an increasing number of young people exploring business opportunities, although some still prefer traditional employment paths.
  • The speaker reflects on their personal journey into entrepreneurship, which began with a desire for financial independence and a passion for business, leading to the establishment of their own brand after gaining initial capital.
  • The speaker's spouse manages a family business in Bandung, focusing on batagor (a type of Indonesian snack), indicating a division of entrepreneurial roles within their household, with the spouse not actively pursuing independent entrepreneurial ventures.
  • Future plans include expanding into sports-related products and collaborations with sports teams, such as Dew United, to enhance brand visibility and market reach, indicating a strategic direction towards sports and lifestyle branding.

37:19

Future of Innovation in Sports Business

  • The discussion revolves around the future of innovation and business expansion, particularly focusing on the sports sector and urban styles, aiming to create a more popular and simplified product akin to Uniqlo's offerings.
  • The speaker reflects on their age (27) and the dynamics of their neighborhood, noting a mix of ages among peers, with a focus on the importance of mentorship in business, particularly from family members like their father.
  • The father is described as a disciplined educator who instilled financial management skills, emphasizing the importance of saving and making wise business decisions, which the speaker learned from an early age.
  • The speaker shares their experience with investing in stocks, specifically mentioning BCA shares, which contributed to their capital, highlighting the need for financial literacy among young Indonesians.
  • Financial management and risk management are identified as essential skills for aspiring entrepreneurs, with a recommendation to seek partnerships if one lacks in-depth knowledge.
  • The speaker advises young entrepreneurs to start their businesses without waiting to learn everything first, emphasizing the importance of determination and the acceptance of failure as a learning experience.
  • At 27, the speaker has already begun exporting products, specifically sandals to the U.S. and Singapore, showcasing that success is achievable with the right mindset and effort.
  • The speaker stresses the importance of financial resources and investment for business growth, suggesting that even small capital can lead to significant opportunities if managed wisely.
  • They recount their early entrepreneurial experiences in high school, selling food and earning around R million monthly, which provided valuable lessons in business operations and responsibility.
  • Looking ahead, the speaker envisions expanding their brand internationally within the next five years, adapting to changing consumer behaviors and maintaining relevance in the market while managing their factory operations in Tangerang.

49:12

Josua Wijaya's Global Entrepreneurial Journey

  • Josua Wijaya is a 27-year-old entrepreneur known for his inspiring journey and determination in business.
  • His business, Maximoodware, aims to expand not only in the Indonesian market but also globally.
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