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EMPEZÓ EN UN PUEBLO Y AHORA VENDE MILLONES | LA HISTORIA DE KATHE (PERA) 💜🍐

Mentes Geniales | Julián Otálora・2 minutes read

The founder of a successful company shares their journey of perseverance, empathy, and love, emphasizing the importance of authenticity, leadership, and building genuine connections with customers and the community through social media. They reflect on the challenges and sacrifices of entrepreneurship, the need for self-awareness, and the value of maintaining personal connections while balancing work and life demands to foster success and growth.

Insights

The company sells around 15,000 pairs of espadrilles per month, with the largest turnover reaching $2 million, showcasing significant success in sales and revenue.
The founder's journey involved making substantial sacrifices to establish the company, emphasizing the dedication and hard work required for entrepreneurship.
The company's philosophy centers on perseverance, empathy, resilience, and love, highlighting core values that guide their business operations and interactions.
The speaker stresses the importance of authenticity, personal connection, and empathy in business operations, advocating for genuine relationships with clients, handling criticism with respect, and prioritizing customer satisfaction.

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Recent questions

How many pairs of espadrilles are sold monthly?
Around 15,000 pairs are sold monthly.
What is the price of espadrilles in Colombian pesos?
Espadrilles are priced at 99,900 Colombian pesos.
How many jobs has Pera created in Colombia?
Pera has created over 100 jobs in Colombia.
What are the core values of the company's philosophy?
The company's philosophy is based on perseverance, empathy, resilience, and love.
How much was the company's largest turnover?
The largest turnover reached $2 million.

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Summary

00:00

"Espadrille Company's Success Story and Impact"

The company sells around 15,000 pairs of espadrilles per month.
The largest turnover reached $2 million.
The founder had to make significant sacrifices to establish the company.
The company's philosophy is based on perseverance, empathy, resilience, and love.
Pera has created over 100 jobs in Colombia.
The core team moved from Pamplona to Bogotá to expand globally.
The espadrilles are priced at 99,900 Colombian pesos.
Wholesale prices are higher at 109,900 Colombian pesos.
The company's turnover in a month reached $2 million during the pandemic.
The founder started the company at the age of 23 after studying audiology and occupational health.

13:02

"Entrepreneurship: Authenticity, Leadership, and Personal Growth"

The speaker emphasizes that their social media followers are seen as friends rather than just numbers, highlighting a personal connection.
They discuss the misconception that their online persona differs from their real-life personality, asserting that they are authentic both online and offline.
The speaker reflects on their leadership role in a company in Pamplona, emphasizing the importance of discipline and respect in maintaining a successful business.
They mention the challenges faced by women entrepreneurs in balancing authenticity with leadership expectations in a male-dominated industry.
The speaker stresses the significance of punctuality in business operations, linking it to customer trust and loyalty.
They describe a relationship of trust with clients, where payment precedes service delivery, fostering mutual respect and reliability.
The speaker addresses the issue of handling criticism and hate on social media, advocating for a response of love and respect rather than engaging in controversy.
They highlight the importance of addressing customer complaints with empathy and finding solutions to improve product quality and customer satisfaction.
The speaker shares personal growth experiences as an entrepreneur, acknowledging the sacrifices made to build a successful company and generate opportunities for others.
They discuss the loneliness and challenges of entrepreneurship, including the sacrifices made in personal relationships and the importance of having supportive individuals who understand the journey.

24:46

Building a Supportive and Balanced Community

Surround yourself with people who support and accompany you through good and bad times.
Acknowledge the strength and confidence you possess, along with a hint of stubbornness common among entrepreneurs.
Reflect on the need to balance self-confidence with openness to change and growth.
Learn from mistakes and accept feedback from those who challenge you, rather than just cheer you on.
Embrace the idea that decisions should benefit the team as a whole, not just individual interests.
Cultivate a community where everyone contributes to the collective success, not just personal gain.
Manage intense emotions by allowing yourself to cry and seeking serenity through prayer or meditation.
Focus on the mantra of accepting what cannot be changed, changing what can, and discerning between the two.
Embrace the concept of being enough regardless of external factors like possessions or social status.
Understand that success attracts different types of people, but true value lies in various skills and qualities beyond material achievements.

36:58

Navigating Fashion Trends: Embracing Authenticity and Growth

The speaker reflects on personal growth, acknowledging self-awareness as key to understanding repeated negative outcomes.
Simplifying dressing style is highlighted as a conscious choice to focus on personal authenticity over fashion trends.
Classic garments like bodysuits and shorts are emphasized as essential for practical use, such as at a pool.
The speaker questions the loss of authenticity in current fashion trends, advocating for individuality over conformity.
A design strategy involving empowerment rather than overt branding like Barbie is discussed, aiming for unique appeal.
The challenge of maintaining authenticity in a social media-driven world is acknowledged, with a focus on staying true to oneself.
The speaker details personal involvement in editing videos and content creation, highlighting a hands-on approach to social media management.
The struggle to delegate tasks effectively, particularly in creative aspects like design, is mentioned as a personal challenge.
The importance of finding a team that aligns with the company's vision and products is emphasized for future success.
The speaker reflects on the need to balance personal involvement in all aspects of the business, including product quality and customer service, to maintain authenticity and connection with the community.

48:54

"Reflections on Growth and Passion in Business"

The speaker reflects on the challenge of paying salaries at the start of the month and contemplates reinventing themselves.
They compare the distinct feelings of people in Pamplona versus other places like Bogotá and Medellín, highlighting the beauty of the people in Medellín.
The success of the Pamplona store is attributed to the understanding of the people who have left Pamplona and carry the product to other countries.
The speaker discusses the transformation in Pamplona due to the introduction of paying salaries and bonuses, leading to stability for employees.
They share personal experiences of growth and change in Pamplona, emphasizing the impact of stability on employees' lives.
The speaker delves into their social media strategy, emphasizing the importance of consistency for success.
They recount their intense engagement with social media before the pandemic, using it as a diary and means of connection with their community.
The speaker reflects on a challenging period during the pandemic, where personal struggles affected their relationship with the community.
They highlight the importance of personal connection and care in their business, focusing on creating products that evoke positive emotions in customers.
The speaker emphasizes the significance of passion and love for one's work, using their own experiences as an example of dedication and enthusiasm in entrepreneurship.

01:00:55

"Balancing Pain and Enjoyment in Entrepreneurship"

The speaker expresses a desire to have something inside them that they currently lack.
They discuss feeling lost at times but mostly enjoying what they do without romanticizing it.
Listening to a podcast by Jeff, the speaker notes the frequent mention of pain and the need to balance it with enjoyment.
The mix of adrenaline, serotonin, and dopamine drives them to take on challenges despite the pain.
The speaker emphasizes the pain of feeling alone due to decisions made, highlighting the burden of responsibility.
They acknowledge feeling overwhelmed by not achieving goals and the importance of finding solutions.
The speaker admires entrepreneurs for creating jobs and sees them as heroes despite the burdens they carry.
They stress the importance of bravery in entrepreneurship and the need for self-awareness in choosing one's path.
The speaker warns against pressuring everyone to become entrepreneurs, recognizing the value of being an excellent worker.
They reflect on the challenges and sacrifices entrepreneurs face, including working through holidays and the necessity of self-demand.

01:13:09

"Creative Meditation, TikTok Growth, Authentic Content Creation"

The creative process involves keeping calm through meditation, which helps generate ideas during activities like walking or taking a bath.
TikTok is a new platform for the speaker, who is still learning its nuances compared to Instagram.
The speaker is open to being more opinionated on TikTok, understanding that controversy can be beneficial if approached consciously.
The speaker discusses their spiritual beliefs and the concept of manifestation, emphasizing the importance of communication with a higher power.
Content creation is not structured far in advance, with the speaker preferring a more organic approach based on daily feedback and storytelling.
The speaker advises against planning content too rigidly, advocating for a more flexible and responsive approach to audience feedback.
Authenticity and vulnerability are highlighted as key elements in content creation, with storytelling being a powerful tool to connect with audiences.
Emotions like love and heartbreak are noted as effective ways to connect with audiences on social media, with authenticity being more appealing than perfection.
The speaker values credibility and authenticity in their content, avoiding promoting products they don't genuinely believe in.
The importance of genuine connections and authentic content creation is emphasized, with a focus on building trust with the audience rather than solely focusing on sales.

01:25:02

Navigating Influencer Marketing and Business Growth

Investing in influencers or user-generated content (UGC) requires careful consideration.
Authenticity is crucial when collaborating with influencers to ensure genuine product promotion.
Sincerity in product reviews and collaborations fosters trust within the community.
Social media platforms like TikTok can influence consumer perceptions and business outcomes.
Entrepreneurs must maintain operational excellence to avoid negative impacts on their ventures.
Social media demands genuine content to connect with audiences effectively.
Transparency and vulnerability are essential in creating authentic connections online.
Constructive criticism should be shared responsibly to support growth and improvement.
Delegating responsibilities is vital for business scalability and long-term success.
Founders transitioning to CEO roles may face challenges in managing company growth effectively.

01:36:53

Navigating Personal and Professional Boundaries in Business

Social media serves as a personal outlet and diary for the speaker, allowing them to express their feelings and experiences openly.
The speaker faced legal issues and lawsuits from former workers who claimed unjustified dismissal and unfair payment.
The speaker emphasized the importance of setting boundaries with collaborators, even if they are close friends, to maintain a professional relationship.
The speaker expressed the emotional impact of being betrayed by trusted friends and employees who sued them.
The legal proceedings involved personal details being aired in court, causing emotional distress to the speaker.
The speaker learned the importance of clear boundaries between personal relationships and professional collaborations.
The speaker highlighted the need for a balance between work and personal life, emphasizing the importance of having a life outside of work.
The speaker shared a personal experience of being deceived by former employees who used their trust to start a competing business.
The speaker advised entrepreneurs and content creators to focus on their purpose and passion rather than solely on financial gain to overcome challenges.
The speaker encouraged individuals facing setbacks in their projects to reassess their motivations and ensure they are aligned with their true purpose.

01:49:48

"Building Genuine Connections Over Followers for Growth"

Emphasizes the importance of genuine connections over the number of followers, focusing on building a community that recognizes the brand, engages, and supports, regardless of the quantity, aiming for growth but valuing those present.
Advocates for a balanced approach to social media, suggesting detoxing from excessive content consumption, following inspiring individuals, and focusing on life purposes without being overwhelmed by algorithms, promoting personal accounts on TikTok, Instagram, and Facebook for engagement and interaction.

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