Dirty Reality Of Nutrients & Supplements Industry In India | Ft Mihir Gadani | FO 143 Raj Shamani

Raj Shamani・2 minutes read

Most common health supplements are synthetic and lack natural co-factors, highlighting the importance of natural alternatives like Sesbania agatti leaf for better effectiveness. Addressing taboo health topics like menopause and hormonal health is essential, emphasizing the need for scientifically backed solutions without side effects to benefit individuals and society as a whole.

Insights

Synthetic biotin supplements are commonly derived from crude oil and lack natural co-factors, while natural alternatives like Sesbania agatti leaf offer added benefits.
Addressing taboo subjects like menopause and hormonal health is crucial, highlighting the need for effective solutions with scientific backing to benefit individuals and society, emphasizing the importance of creating products without side effects.

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What are common sources of calcium?
Lime, limestone, coral reefs, Arjuna Bark

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Summary

00:00

"Nutrition, Branding, and Personal Care Insights"

Biotin for hair health is commonly consumed, but most available forms are synthetic derivatives made from crude oil.
Vitamin D3 deficiency is prevalent, with many resorting to D3 supplements made from sheep wool, even by vegetarians.
Calcium sources are often unknown, with lime being a common but overlooked origin.
Weight loss pills are criticized for promoting easy solutions without effort, deceiving consumers.
Establishing a successful brand involves significant scientific input, product differentiation, and strategic partnerships.
Ojiva, a brand discussed in a podcast, exemplifies the journey from a small company to a major industry player.
Brand loyalty is crucial, with Ojiva boasting a commendable 60% repeat rate in a competitive industry.
Personal care products like face wash have evolved significantly, with Himalaya's Neem face wash pioneering antibacterial properties.
New-age personal care brands blend science and pseudo-science, akin to fast fashion trends, emphasizing deep scientific research.
Nutrition education and financial discipline should be integral to curriculums to enhance understanding of food intake and financial management.

16:21

"From Free Work to Strategic Partnership Success"

Decision to make the work free for all led to 5 lakh downloads, despite over a million total downloads.
Consultation data from 5 lakh people was a valuable resource for insights.
Creation of a curated marketplace named Zindagi and Anpan Ship was initiated.
Identified issues in existing products in the market, particularly regarding hidden sugars and artificial sweeteners.
Explanation of how artificial sweeteners are created and their impact on the body.
Decision to recommend clean, plant-based products in the marketplace due to lack of quality options.
Struggles faced in securing funding and support for the business.
Persistence in seeking financial assistance, including exploring government schemes and personal connections.
Obtaining a cash credit limit from a bank to start the brand Owa, focusing on originality and innovation.
Growth of the business over the years, leading to a partnership with Unilever and becoming a strategic player in the market.

31:38

"Natural Supplements Offer Health Benefits"

Vitamins and minerals are sold as daily supplements, often in multivitamin form, with popular brands like GNC and Garden of Life in the US.
The wellness market in India is valued at 25,000 crores, surpassing the hair care market, with brands like Amway dominating through multilevel marketing.
Synthetic biotin supplements are derived from crude oil, lacking natural co-factors essential for effectiveness.
Biotin extracted from Sesbania agatti leaf in India offers a natural alternative with added benefits from co-factors.
Essential nutrients like hum and zinc are extracted from natural sources like curry leaves and guava leaf, providing a green process.
Vitamin D3 supplements, often sourced from sheep wool, can be obtained naturally through sunlight exposure, aiding in calcium absorption.
Calcium can be sourced from industrial processes like limestone or coral reefs, but extracting it from Arjuna Bark offers a natural and beneficial alternative.
Vitamin C supplements, often synthetic, can be extracted naturally from sources like rose hip, amla, and acerola cherry for better bioavailability.
Melatonin pills, used for sleep, can be replaced with natural methods like banana peel extracts or simple practices like using a sleeping mask and avoiding screens before bed.
Glutathione, a potent antioxidant, can be beneficial when taken in the right quantity, scavenging free radicals and reducing oxidative stress. Protein supplements are debated among doctors, with some cautioning against kidney stones while others emphasize their importance for muscle growth and energy levels.

48:16

Navigating Protein Intake and Supplements in India

It is essential to adjust protein intake as per individual needs, even if advised by a non-specialist.
Seeking validation from subject matter experts is crucial to ensure accurate advice.
In India, there is widespread confusion regarding protein necessity and sources.
A daily protein requirement can be calculated based on body weight, with pulses and milk being common sources.
Protein supplements can be necessary if dietary protein intake is insufficient.
Quality and source of protein supplements are vital considerations, avoiding artificial sweeteners and fillers.
Protein concentration in supplements varies, with gym-specific options offering higher percentages.
Supplementation can address protein deficiencies, but quality and ingredients must be carefully assessed.
Beware of deceptive marketing in the supplement industry, particularly regarding hidden sugars and artificial sweeteners.
Understanding the source, quality, and additional components of protein supplements is crucial for informed choices in the market.

01:04:49

"Addressing Trends in Women's Hormonal Health"

Analyze the past 10 years to identify trends in people's behavior, noting changes in puberty and menopause ages, highlighting the need for solutions in women's health, particularly in hormonal health, with a focus on creating products without side effects.
Emphasize the importance of addressing taboo subjects like menopause and hormonal health, stressing the opportunity to develop effective solutions with scientific backing to benefit many individuals, urging action to bring positive change in people's lives and society as a whole.

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