Corporate PR destroying real news | Media Watch
ABC News In-depth・2 minutes read
Australia had a successful Olympic start with three gold medals, while Quantas launched new flights to Paris for journalists. Various media outlets and companies leveraged the Olympics for promotion and coverage, including exclusive rights deals and special events.
Insights
- Australia achieved its best-ever Olympic opening day with three gold medals, highlighting success in the pool.
- Media outlets like Samsung, Uber, and Quantas strategically leveraged the Olympics to promote their brands and services, offering perks to journalists and influencers, showcasing the intersection of sports, marketing, and journalism.
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Recent questions
What were the highlights of Australia's Olympic opening day?
Australia achieved its best-ever opening day at the Olympics, securing three gold medals, two of which were in the pool.
How did Quantas contribute to the travel industry?
Quantas launched direct flights from Perth to Paris, offering business class freebies to reporters, enhancing convenience and luxury in air travel.
How did Samsung engage with journalists during the Olympics?
Samsung leveraged the Olympics by inviting journalists like Trevor Long and Sha White to review gadgets, showcasing their products to a wider audience.
What controversial topics were discussed in the media?
Right-wing media outlets, including Murdoch's in Australia, criticized Kamala Harris, echoing derogatory remarks made by Trump, sparking controversy and debate.
What new service did Uber introduce during the Olympics?
Uber introduced "Uber Bubbles," a service allowing users to book rides to champagne houses, attracting attention and offering a unique experience for customers.
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Summary
00:00
Australia's Olympic Success and Media Coverage
- Australia had its best ever opening day at the Olympics with three gold medals, two in the pool.
- Network paid $35 million for exclusive rights to Paris and the next four games, unable to show any coverage.
- Quantas launched direct flights from Perth to Paris, offering business class freebies to reporters.
- Reporters, including weatherman Tim Davies and ktie Brown, enjoyed perks like special pajamas and gourmet dinners.
- Quantas CEO promoted the new flight, emphasizing the convenience of non-stop travel from Perth to Paris.
- Journalists, including those from 7 Sky and 10, accepted junkets to Paris and Toulouse, visiting Airbus HQ.
- Samsung also leveraged the Olympics, inviting journalists like Trevor Long and Sha White to review gadgets.
- Uber introduced "Uber Bubbles," a service to book rides to champagne houses, attracting attention.
- Nine boss Mike Sneesby accepted an offer to be an Olympic torchbearer, despite recent job cuts.
- Right-wing media, including Murdoch outlets in Australia, attacked Kamala Harris, echoing Trump's derogatory remarks.
15:22
ACMA questions Sky's journalism vs PR
- ACMA's requirements questioned if Sky's content is journalism or PR
- Encouragement to visit website for statements from Sky and Woodside
- Mention of Med Bites on Facebook, YouTube, and Instagram
- Farewell until next week
