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Bros: Anatomy of a Disaster

Despot of Antrim・2 minutes read

Sun Tzu's quote on preparation before battle applies to the success of Germany's Blitzkrieg tactics in World War II and the failure of Japan's attack on Pearl Harbor. Lessons from Sun Tzu's "Art of War" and Mark Zuckerberg's Metaverse launch, along with Billy Eichner's commercial flop "Bros," highlight the importance of strategic planning, diverse perspectives, and avoiding self-indulgence in achieving success.

Insights

  • Preparation before battle, as emphasized by Sun Tzu, is crucial in determining outcomes, as seen in Germany's success with Blitzkrieg tactics and Japan's defeat due to rushing into war with the United States.
  • The failure of the movie "Bros" can be attributed to its niche target audience, inflated budget, exclusionary production environment, lack of diverse perspectives, overt political messaging, repetitive humor, and the director's self-indulgence, showcasing a disconnect from reality and leading to financial losses.

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Recent questions

  • How did Sun Tzu's teachings impact Mark Zuckerberg's Metaverse launch?

    Sun Tzu's principles of preparation and strategy from "The Art of War" were evident in Mark Zuckerberg's failed Metaverse launch. Just like in battle, Zuckerberg's lack of thorough preparation and understanding of the market led to the project's downfall. By not heeding Sun Tzu's advice on knowing oneself and the competition, Zuckerberg failed to anticipate challenges and adapt accordingly, resulting in a lackluster reception and ultimate failure of the Metaverse launch.

  • What factors contributed to the failure of the movie "Bros"?

    The failure of the movie "Bros" can be attributed to several key factors. Firstly, Billy Eichner's insistence on an all LGBTQ cast and exclusion of diverse opinions during production limited the movie's appeal to a niche audience. Additionally, the overtly political messaging and lack of broader appeal alienated potential viewers, leading to its commercial failure. Eichner's creation of a culture of uniform thought during filming hindered diverse perspectives and critical feedback, contributing to the movie's downfall.

  • Why did Japan's decision to go to war against the United States seal their defeat?

    Japan's decision to go to war against the United States before the attack on Pearl Harbor sealed their defeat due to the underestimation of the U.S.'s military capabilities and resources. By initiating conflict without fully understanding the strength of their opponent, Japan set themselves up for failure. This lack of strategic foresight and preparation, akin to Sun Tzu's teachings, ultimately led to their defeat in the war against the United States.

  • How did Germany's Blitzkrieg tactics lead to victory in the Battle of France?

    Germany's innovative Blitzkrieg tactics played a crucial role in their victory over the French and British forces in the Battle of France in 1940. By utilizing rapid and coordinated attacks, Germany was able to overwhelm their opponents and capitalize on strategic weaknesses. This approach, inspired by Sun Tzu's emphasis on preparation and swift action, allowed Germany to achieve a decisive victory and solidify their military dominance in the region.

  • What impact did the "Jar Jar Binks effect" have on the production of the movie "Bros"?

    The "Jar Jar Binks effect" in the production of the movie "Bros" prevented questioning of decisions and hindered critical feedback, ultimately leading to its commercial failure. By intertwining sexual identity, political loyalties, and views on the movie, Billy Eichner created a culture of uniform thought that stifled diverse perspectives. This echo chamber of praise and lack of dissenting opinions contributed to Eichner's self-delusion regarding the movie's quality and potential success, highlighting his disconnect from reality and ultimately leading to the movie's downfall.

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Summary

00:00

"Lessons from "Bros" movie failure"

  • Sun Tzu's quote emphasizes the importance of preparation before battle, determining the outcome.
  • Germany's innovative Blitzkrieg tactics led to victory over the French and British forces in the Battle of France in 1940.
  • Japan's decision to go to war against the United States sealed their defeat before the attack on Pearl Harbor.
  • Lessons from Sun Tzu's "The Art of War" apply to business, as seen in Mark Zuckerberg's failed Metaverse launch.
  • "Bros," a movie by Billy Eichner, failed commercially due to its niche target audience and overestimation of market appeal.
  • The movie's budget of $22 million and marketing costs of $40 million far exceeded its actual earnings of $14.8 million.
  • Eichner's insistence on an all LGBTQ cast and lack of diverse opinions during production contributed to the movie's failure.
  • The movie's exclusionary political statements and lack of broader appeal limited its success.
  • Eichner's creation of a culture of uniform thought during filming hindered diverse perspectives and critical feedback.
  • The artificial "Jar Jar Binks effect" in the production of "Bros" prevented questioning of decisions, leading to its commercial failure.

16:34

Eichner's "Bros" Film: Self-Indulgence and Delusion

  • Eichner created a Jar Jar Binks effect by intertwining sexual identity, political loyalties, and views on the movie.
  • Bruce was considered a historic moment by Eichner, opposing it meant opposing progress and being against the message.
  • Eichner surrounded himself with artists from his social circle, creating a self-perpetuating loop of praise and acclaim.
  • Fake praise and assertions inflated Eichner's ego, leading him to believe "Bros" would be a box office smash.
  • The movie was hailed as a historic moment, aiming to be a groundbreaking gay rom-com.
  • The humor in "Bros" was repetitive, esoteric, and relied heavily on Eichner's flamboyant gay persona.
  • The movie's political messaging was criticized for being overt and divisive, with a focus on LGBTQ issues.
  • Eichner's self-indulgence was evident in the movie's direction, script, and his belief in its greatness.
  • The script for "Bros" was deemed amateurish, contrasting with competent direction and cinematography.
  • Eichner's self-delusion regarding the movie's quality and potential success was highlighted, showcasing his disconnect from reality.

31:48

Billy Eichner's Movie Flop and Ego

  • The scene in the movie featuring Billy Eichner is criticized for being boring and poorly acted, with a failed attempt at pathos.
  • The director, Nicholas Stoller, suggested removing the scene due to its negative impact on the movie's potential success, but Eichner insisted on keeping it.
  • Despite Eichner's confidence in the movie's success, it ultimately flopped at the box office, leading to financial losses.
  • Eichner's reaction to the movie's failure involved denial, blaming others, and a Twitter meltdown where he accused critics of homophobia.
  • Eichner's claim of a successful theater screening with a large audience is debunked through calculations showing the movie's low attendance.
  • The movie "Bros" is described as a vehicle for Eichner's narcissism, failing due to overestimation of its appeal, lack of humor, and divisive political messaging.
  • Eichner is portrayed as a one-dimensional comedian with tunnel vision, using the film for personal agenda and self-promotion, leading to its inevitable failure.
  • The summary concludes with a reflection on Eichner's delusions of grandeur and the underlying reasons for the movie's commercial failure.
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