Boeing’s Downfall - Going for the MAX!!
Mentour Now!・2 minutes read
Boeing's decision to create the 737 MAX was influenced by the merger with McDonnell Douglas, Airbus's A320neo project, and pressure from key customers like American Airlines. This shift in strategy prioritized efficiency and long-term demand over being the first mover in the market.
Insights
- McDonnell Douglas executives at Boeing shifted the company's focus from engineering to investor appeal, altering the company culture significantly.
- Boeing's decision to pursue the 737 MAX project in response to Airbus's deal with American Airlines, abandoning plans for a new jet, showcases a shift in strategy towards efficiency and market demand over being the first mover.
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Recent questions
How did the merger with McDonnell Douglas impact Boeing?
The merger with McDonnell Douglas shifted Boeing's focus from engineering to investor appeal, altering the company culture.
What prompted Boeing to proceed with the 737 MAX project?
Airbus's launch of the A320neo in 2011 prompted Boeing to consider a response, leading to the decision to proceed with the 737 MAX project.
Why did Airbus opt for the A320neo project over developing a new aircraft?
Airbus calculated that developing a new aircraft would cost significantly more than re-engineering, leading them to opt for the A320neo project.
What was Boeing's strategy in response to Airbus's head start with the A320neo?
Boeing shifted its approach from being first to market to focusing on well-engineered, efficient designs with long-term demand.
How did American Airlines influence Boeing's decision to create the 737 MAX?
American Airlines, open to Airbus's offer of 200 A320s, prompted Boeing to abandon plans for a new jet and create the 737 MAX in response.
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