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Beginners Guide To Dropshipping In 2024 (6+ Hours)

THE ECOM KING・318 minutes read

Kamil Sattar offers a free Shopify dropshipping course for 2024, focusing on product selection, supplier sourcing, and advertising methods. The course aims to share valuable knowledge gained from generating over $50 million in e-commerce revenue, covering essential costs, successful products, and marketing strategies tailored for dropshipping success.

Insights

  • Kamil Sattar offers a free Shopify dropshipping course for 2024, focusing on product selection, supplier sourcing, and advertising.
  • Dropshipping is explained as a low-risk model allowing scaling into full-fledged e-commerce businesses.
  • Essential costs for dropshipping in 2024 include Shopify plan, domain name, apps, and marketing expenses.
  • Consultation with local tax advisors and specialized e-commerce accountants is recommended for legal and financial compliance.
  • InCard and Osome offer beneficial features for business banking and accounting services, with exclusive discounts and promotions available.
  • Winning dropshipping products in 2024 should tap into trending niches like AI gaming, sustainable products, and personalized items.
  • Shoplus and Peeksta offer tools for finding breakout products and analyzing market trends efficiently.
  • Utilize AliExpress Image Researcher and eBay watch count to verify dropshipping availability and product popularity.
  • Effective ad creation on social media platforms requires engaging content, clear calls to action, and a focus on user experience.
  • Google Ads campaigns should focus on Performance Max for unique products, with targeted ROAS and optimized asset selection.
  • Success in Google Ads hinges on careful keyword selection, budget management, and continuous optimization for profitability.
  • Organic TikTok growth strategies involve engaging with trending content, identifying winning products, and creating captivating videos for maximum impact.

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Recent questions

  • How can I start dropshipping on Shopify in 2024?

    To start dropshipping on Shopify in 2024, it is recommended to have $500 to $1,000 for initial investments. Essential costs include a Shopify plan ($29.99/month), a domain name ($0-$15), apps ($10-$60), and marketing ($500-$2,000). Focus on finding profitable products, creating a branded Shopify store, and utilizing various marketing strategies tailored for 2024. Consider consulting with a local tax advisor for understanding tax regulations, and accountants specializing in e-commerce for accurate bookkeeping.

  • What are the key components of successful ads on social media?

    Successful ads on social media include attention-grabbing hooks, compelling offers, clear calls to action, benefit-focused copy, social proof, and scarcity or urgency. High-quality visuals, educational and entertaining content, and a focus on solutions rather than features are crucial. Understanding the target audience's needs and desires is essential for creating effective ads that lead to positive user experiences, increased engagement, and higher chances of product sales.

  • How can I find winning dropshipping products in 2024?

    To find winning dropshipping products in 2024, look for products that are easy to understand, have an influx of interest on social media and Amazon, offer great storytelling or offers, tap into untapped markets, and solve niche problems. Trending products, high perceived value, and targeting specific niches like AI gaming, sustainable products, mental health, newborn and kids, personalized items, futuristic beauty goods, sub-niche fashion wear, and home improvement DIY products are recommended for dropshipping success. Utilize eBay watch count, software like Shoplus, and paid options like Peeksta and AfterLib for efficient product research.

  • What are the essential steps for setting up a successful Facebook page for e-commerce?

    To set up a successful Facebook page for e-commerce, provide a relevant bio, add brand-related information, and create the page. Fill out the page information, including a Shopify store or website link, phone number, store email address, and business address. Change profile and background pictures, connect the page to the business manager, and add payment information to run ads. Create a Facebook Pixel in Meta Business settings, install the Facebook channel app on Shopify, and set up customized columns in the ad account to analyze metrics effectively.

  • How can I create engaging TikTok ads for my dropshipping products?

    To create engaging TikTok ads for dropshipping products, focus on using viral sounds and concepts, source content from platforms like Twitter, Instagram, Billo, Fiverr, or Upwork, and utilize TikTok's Creative Center for inspiration. Start testing ads with a low budget, use ABO campaigns for testing, and track data using tools like Hyros, Northbeam, or Triple Whale. Structure testing campaigns with multiple ad sets targeting different audiences, analyze data based on ROAS, and aim for lower CPCs compared to Facebook for cost-effective advertising.

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Summary

00:00

"Free Shopify Dropshipping Course by Kamil Sattar"

  • Kamil Sattar, with over seven years of experience and $25 million in revenue, offers a free Shopify dropshipping course for 2024.
  • The course covers product selection, supplier sourcing, and product advertising, emphasizing its value over paid courses.
  • The course promises step-by-step guidance without withholding any information, making it a comprehensive resource for aspiring dropshippers.
  • Kamil Sattar stresses the importance of sticking to one method for success, likening it to following a recipe for a cake.
  • While gurus charge thousands for similar information, this course is entirely free, aiming to share knowledge gained from generating over $50 million in e-commerce revenue.
  • The course focuses on finding profitable products, creating a branded Shopify store, and utilizing various marketing strategies, all tailored for 2024.
  • Dropshipping is explained as a low-risk model where suppliers handle inventory and logistics, allowing entrepreneurs to scale into a full-fledged e-commerce business.
  • To start Shopify dropshipping in 2024, $500 to $1,000 is recommended, with additional monthly investments crucial for sustained cash flow.
  • Essential costs for dropshipping in 2024 include Shopify plan ($29.99/month), domain name ($0-$15), apps ($10-$60), and marketing ($500-$2,000).
  • Kamil Sattar provides exclusive links for discounts on essential tools and services, urging viewers to support the channel by using them.

11:04

Navigating Taxes, E-commerce, and Dropshipping Trends

  • It's essential to consult with a local tax advisor before working with a company, especially if operating in different countries due to varying tax regulations.
  • Accountants specializing in e-commerce are recommended for accurate bookkeeping and understanding modern business practices.
  • InCard, a UK-based company, offers beneficial features like debit cards, virtual cards, cashback on online advertising, multi-currency accounts, and world-class FX payments.
  • InCard integrates with various platforms like Gmail, Google ads, Mailchimp, Shopify, and accounting software, providing a comprehensive dashboard for easy tracking and management.
  • Account managers are available 24/7 at InCard to assist with business payments and banking organization.
  • Other recommended banks with similar features include Revolut and Monzo, offering bonuses and exclusive discounts through referral links.
  • Osome, an accounting service in the UK and other countries, provides affordable services with promotional discounts, including assistance in setting up a UK company.
  • Winning dropshipping products in 2024 should be easy to understand, have an influx of interest on social media and Amazon, offer great storytelling or offers, tap into untapped markets, and solve niche problems.
  • Trending products, high perceived value, and targeting specific niches like AI gaming, sustainable products, mental health, newborn and kids, personalized items, futuristic beauty goods, sub-niche fashion wear, and home improvement DIY products are recommended for dropshipping success.
  • Methods for finding winning products in 2024 include utilizing eBay watch count to identify popular items and leveraging other strategies to capitalize on market trends and consumer interests.

22:07

"eBay Dropshipping: Winning Products and Trends"

  • Many products on eBay are dropshipped from China, attracting numerous bids.
  • Free methods for finding winning products include using software like Shoplus, a game changer in 2024.
  • Paid options like Peeksta and AfterLib can expedite the product search process.
  • As Seen On TV website offers free access to hot, pre-qualified products.
  • To verify if a product can be dropshipped, use the Chrome extension AliExpress Image Researcher.
  • Finding the same product on AliExpress confirms its dropshipping availability.
  • Checking the ad library for advertisers selling the product indicates demand.
  • Monitoring the number of ads run by a company for a product can reveal scaling efforts.
  • Using TikTok to search for organic videos on the product can provide insight into its popularity.
  • Google Trends can show trends in searches related to the product, indicating potential demand.

32:46

"Find breakout products with Shoplus software"

  • Shoplus is a software offering a seven-day free trial without requiring credit card information, allowing users to find breakout products with high sales volumes in the United States or United Kingdom.
  • Users can access top sales products, change categories to all timeframes, and view sales growth and amounts, with the software focusing solely on TikTok Shop data.
  • The software enables users to find products by name, such as the Wavytalk thermal brush, and locate similar items on AliExpress for dropshipping.
  • It is recommended to focus on the United States and United Kingdom for finding products on Shoplus, as these regions offer a wide range of appealing products.
  • AfterLib is a paid tool that provides insights into Facebook ads, showcasing the growth and quality of ads to help users identify successful dropshipping products.
  • AfterLib users can filter ads by call to action, language, and percentage change to find products in English-speaking countries that are currently growing and scaling.
  • The eBay watch count website displays popular watched items on eBay, allowing users to search for high-demand products that can be found on AliExpress for dropshipping.
  • The eBay watch count is a free tool that provides valuable data on products with high demand, serving as an indicator for potential success in other markets.
  • The AliExpress Image search Chrome extension is recommended for efficiently finding dropshipping products by reverse searching images from eBay or other platforms.
  • Peeksta is an all-in-one paid tool offering daily winners, a Facebook ad library, Pinterest ad library, TikTok ad library, AI product researchers, and various filters for product research and selection.

43:36

Peeksta: TikTok AdSpy with Store Tracking

  • Peeksta offers a TikTok AdSpy version for finding products and includes a track store feature to spy on Shopify stores.
  • The track store feature provides information on store popularity, social network presence, traffic sources, apps in stores, top competitors, and country demographics.
  • Sales data on Peeksta is around 60% to 70% accurate due to limitations in tracking store software.
  • Peeksta also displays best sellers, last orders, and offers a Product Explorer to find monthly and weekly sales data for products.
  • AI Content Generator in Peeksta allows for creating product descriptions and Facebook ad copies.
  • Peeksta includes PPC Insights for spying on competitors' Google Ads activities.
  • Wizard AI in Peeksta helps create landing pages for Shopify or AliExpress products.
  • AutoDS is recommended as a hybrid software for importing products, fulfillment, and supplying, offering a 30-day free trial or discount.
  • USAdrop is a US-based company with fulfillment centers in China and America, providing fast shipping times and a wide range of products.
  • BigBuy EU is suitable for EU-based dropshippers, offering a dropshipping license, a wide range of products, and fast shipping times of 3 to 7 days.

54:19

"Optimize shipping for efficient product fulfillment"

  • Different suppliers offer products, but they may not handle product fulfillment.
  • Zendrop fulfillment only displays products fulfilled by Zendrop.
  • It's recommended to use the fulfillment services of the suppliers themselves.
  • You can select the country from which the product is shipped, like the US or China.
  • US shipping is quicker but more expensive, while China shipping is slower but cheaper.
  • Consider your target market and company setup when choosing the shipping origin.
  • Products' shipping times vary based on the destination country.
  • Spocket offers fast shipping times but has paid tiers and limited product ranges.
  • Spocket allows direct communication with suppliers, product variations, and sample orders.
  • Gelato is a POD supplier suitable for hybrid stores combining dropshipping and print-on-demand products.

01:05:55

"Designing Brand Identity: Tips for Success"

  • Use ColorPick Eyedropper Chrome extension to select and copy the color code for your brand's color scheme.
  • Create a simple logo using Canva by searching for relevant images or using generic logos.
  • Ensure your logo blends well with your brand colors, modifying it if necessary.
  • Choose readable fonts for your website, studying big brands' font choices or using fonts like Montserrat.
  • Maintain consistency in font styles and sizes throughout your website for a cohesive look.
  • Source images for your store from platforms like AliExpress, Alibaba, or real customer reviews.
  • Utilize Shopify with the EcomifyLite theme, available for a three-day free trial and three months for $1 per month.
  • Customize your Shopify theme by adding your logo, changing banner images, and adjusting colors to match your brand.
  • Include trust badges on your website, such as free shipping or money-back guarantee icons.
  • Edit your footer section by adding a unique selling point and using a professional email address.

01:19:33

Maximize Online Presence with Social Icons and Pages

  • Social icons like TikTok, YouTube, Facebook, and Instagram are essential for your online presence.
  • You can link your existing pages or hide them if you don't have them.
  • Add URLs for Facebook, Twitter, Instagram, etc., to direct people where they need to go.
  • Add essential pages like privacy policy and shipping policy through Shopify dashboard.
  • Name and add pages like Shipping and Delivery, FAQ, Returns and Refunds, etc.
  • Insert these pages into menus through Navigation settings.
  • Customize main and footer menus by adding and arranging pages.
  • Create a product page with images, CTA buttons, product details, and testimonials.
  • Include FAQs tailored to address customer queries effectively.
  • Ensure high-quality pictures, concise copy, and effective pricing strategies for success.

01:33:24

"Creating Engaging Ads for Social Media"

  • Social media platforms earn revenue primarily through paid ads, where user engagement determines their income.
  • Advertisers benefit by creating engaging ads that keep users on the platform and lead to product purchases.
  • Good ads result in positive user experiences, increased engagement, and higher chances of product sales.
  • Social media platforms reward good ads with lower costs per thousand views (CPMs) and avoid ad account bans.
  • Conversely, bad ads lead to negative user experiences, higher CPMs, and potential ad account bans.
  • Understanding the target audience's needs and desires is crucial for creating effective ads.
  • Effective ads include attention-grabbing hooks, compelling offers, clear calls to action, benefit-focused copy, social proof, and scarcity or urgency.
  • High-quality visuals, educational and entertaining content, and a focus on solutions rather than features are key components of successful ads.
  • Researching successful content on platforms like TikTok can provide inspiration for creating engaging ads.
  • Testing different marketing angles for the same product can open up new markets and increase sales by communicating the value of the product effectively.

01:46:21

Enhancing Amazon Ads with AI and Videos

  • Amazon's success is attributed to its easy purchasing process with one-click buying and fast delivery through Amazon Prime.
  • Emphasizing dream outcomes in ads involves highlighting the likelihood of achieving desired results quickly and effortlessly with the product.
  • Utilizing existing content like videos from TikTok, Facebook, or Instagram can provide material for marketing campaigns.
  • Researching customer reviews on Amazon for similar products can reveal valuable insights into use cases and marketing angles.
  • Identifying marketing angles, such as targeting fishing enthusiasts or outdoor sports lovers, can help tailor ads to specific audiences.
  • Using stock images from websites like pexels.com can enhance the visual appeal of ads targeting specific niches.
  • AI tools like ChatGPT can assist in creating scripts and storylines for videos, providing inspiration for ad content.
  • Repurposing competitor videos with improved hooks, marketing angles, and video quality can enhance the effectiveness of ads.
  • Adding voiceovers and background music to videos can enhance engagement and convey the product's benefits effectively.
  • Utilizing AI tools like vid.io for creating captions can further enhance the accessibility and impact of video ads.

02:00:05

Enhance fishing with waterproof gloves and subtitles

  • VEED.io allows for automatic highlighting or manual editing of subtitles
  • Premium waterproof gloves for fishing are introduced as a must-have for anglers
  • The gloves ensure dryness and warmth during fishing expeditions
  • Instructions to order the gloves and enhance the fishing experience are provided
  • VEED.io offers various editing options for subtitles, including changing style and font
  • Suggestions to remove watermarks and export videos using VEED.io's premium function
  • Importance of captions in videos for better engagement, especially on social media
  • Recommendations to create multiple marketing angles and videos for testing
  • Instructions on creating image ads using Canva and AliExpress images
  • Tips on editing images for ads, including resizing, adding effects, and adjusting brightness

02:12:44

Email Marketing Tips for New Businesses

  • New sign-ups receive a unique coupon code, but a static code "save5" can be used.
  • Edit emails using templates from the dropshipping cheat sheet.
  • Customize email details like subject line, preview text, sender name, and email address.
  • Choose or edit email templates, such as using the Drag and Drop option.
  • Replace the logo and product image in the email template.
  • Edit text content using the cheat sheet and fill in store-specific information.
  • Include discount codes, product links, and customer support details in the email.
  • Save the edited template for future use and name it accordingly.
  • Set up follow-up emails after one and two days, cloning and editing templates.
  • Create an abandoned cart flow with reminder emails after specific time delays.

02:25:32

Maximize Email Marketing Effectiveness for E-commerce.

  • To set up abandoned cart emails, switch the email from manual to live after creating them.
  • Analyze the data from your emails to determine their effectiveness in bringing customers back to your store.
  • Adjust discount codes or copywriting in your emails if they are not yielding the desired results.
  • Create a Customer Thank You flow with a 15% discount on the next purchase.
  • Use the trigger of a customer placing an order to initiate the Thank You flow.
  • Customize the email content with a personalized message and discount code.
  • Ensure to save and return to the flow after editing the email.
  • Utilize Klaviyo for automated emails like welcoming, abandoned cart reminders, and post-purchase flows.
  • Install Bundle Bear to offer product bundles, volume discounts, and quantity breaks to customers.
  • Use Loox Reviews to import reviews from AliExpress to build trust with customers and improve conversion rates.

02:38:34

Enhance Store with Urgency and Trust

  • Import reviews to Loox to enhance your store with more reviews.
  • Install Hextom: Ultimate Sales Boost for attractive offers and urgency.
  • Adding urgency can boost conversion rates and combat delayed purchasing decisions.
  • Urgency can be shown through low stock, ending offers, or countdown timers.
  • To install Hextom, click Install, then Install App on the top right.
  • Features include sales stickers, advanced inventory countdown, get-it-by timer, and cart timer.
  • You can also add trust badges for credibility.
  • Choose Advanced Inventory Countdown and click Select Template to customize.
  • Set the sales countdown timer, choose minutes to display, and adjust colors and style.
  • Customer support is crucial for success, leading to customer retention and positive word-of-mouth marketing.

02:52:11

"Creating and Managing Facebook Business Page Ads"

  • To create a Facebook page, provide a relevant bio visible below the page name, add brand-related information, and click on "Create Page."
  • Fill out the page information, including a Shopify store or website link, phone number, store email address, and business address.
  • Change profile and background pictures on the page after creation.
  • Connect the Facebook page to the business manager to run ads through it.
  • Connect the business Instagram account to the business manager by adding the Instagram account and logging in.
  • Create an ad account in the Meta business manager settings by selecting the ad account name, time zone, currency, and business, then assign yourself as the manager.
  • Add payment information such as credit card or PayPal to the ad account to run ads.
  • Create a Facebook Pixel in Meta Business settings under Data sources, Datasets, and Add, to track website traffic, optimize ads, and measure conversions.
  • Install the Facebook channel app on Shopify to connect the Pixel and track sales back to Facebook.
  • Set up customized columns in the ad account to analyze metrics like CPM, impressions, reach, hook rate, and hold rate to evaluate the effectiveness of video ads.

03:06:46

Analyzing Metrics for Cold Prospect Engagement

  • Cold prospects are individuals who have never interacted with your product or store before, and their actions need to be analyzed.
  • Metrics such as link clicks and Cost Per Click (CPC) are crucial for understanding and analyzing prospect actions.
  • CPC is determined by two factors and is a key pre-click phase metric.
  • Hook rate, hold rate, and Click-Through Rate (CTR) are essential metrics to analyze after CPC.
  • CTR measures the percentage of people who clicked on your ad out of total impressions, indicating ad effectiveness.
  • Link clicks represent the total number of clicks that lead to website visits.
  • CPC is the cost per click, determined by Cost Per Mille (CPM) and CTR, indicating how much you pay for each click.
  • Content views are events that occur when individuals click on a link in your ad and visit the same product page.
  • Metrics like add to cart, initiate checkout, and purchases are crucial for understanding higher intent actions on your website.
  • Purchase ROAS measures the return on ad spend, indicating profitability based on revenue generated per dollar spent on ads.

03:22:12

Effective Facebook Ad Targeting Strategies

  • Gender selection should be all unless targeting a specific gender
  • Detailed targeting is crucial to reach potential buyers
  • Choose broad interests related to your product for interest targeting
  • Use interests aligned with your target audience's preferences
  • Opt for interests with over 10 million audience size
  • Select Advantage+ placement for Facebook to optimize ad placement
  • Name your ad appropriately and link it to the correct page
  • Use Create Ad, Manual upload, and Single image or video options
  • Ensure video dimensions are 4:5 or 9:16 for optimal display
  • Craft ad copy with bold claims, benefits, offers, and a call to action

03:36:28

"Optimizing Ad Sets for Targeted Audiences"

  • Start with five ad sets in testing setup
  • Duplicate ad set and create four more copies
  • Change only one thing in each copy - the interest
  • Find similar interests in Audience section
  • Remove unnecessary interests to focus on one
  • Replace name with new interest
  • No need to change anything else inside ad
  • Repeat process for each copy with different interests
  • Set budget at ad set level, $10 daily for $34.99 product
  • Follow rules for ad set optimization: breakeven cost per purchase, sales, CPC, ROAS

03:49:42

Troubleshoot and Scale Profitable Facebook Ad Campaigns

  • If after running ads for three to four days with no sales, stop the campaign and troubleshoot.
  • Reasons for no sales could be poor ads, unappealing product, or ineffective website.
  • Improve ads by offering attractive deals like buy one get one free or discounts.
  • Check website shipping prices and payment processor functionality.
  • Scale ad sets that clear Rule 4 profitably by making seven or more purchases profitably.
  • Scale any ad set with profitable ROAS and six plus sales in the last four days.
  • Strategies for scaling include CBO campaigns, audience testing campaigns, retargeting campaigns, and creative testing campaigns.
  • CBO campaigns optimize budget allocation across ad sets for optimal results.
  • Audience testing campaigns involve testing new interests to find profitable audiences.
  • Retargeting campaigns target engaged audiences for better conversion rates.

04:03:03

Target Specific Audiences on Facebook Efficiently

  • To target specific audiences on Facebook, identify those who have engaged with your videos and watched at least 25% of them.
  • Select videos previously run for a product and confirm your choices after selecting them.
  • Choose retention videos based on time frames like the last seven or 14 days for people who interacted with your videos.
  • Name your audience, such as "MOF" for middle of the funnel, representing those who have interacted with your ads.
  • Create custom audiences like "25% plus video views" for the last 30 days to target specific groups.
  • Engage with Facebook or Instagram engagers by selecting audiences who have interacted with your pages or accounts.
  • Utilize pixel events to track actions like add-to-cart, website visits, and purchases for retargeting campaigns.
  • Create ad sets targeting different custom audiences, like those who viewed 25% of videos or engaged with your page.
  • Exclude purchasers and website visitors from specific ad sets to focus on targeted audiences.
  • Allocate a budget of $10 to $15 for retargeting campaigns to avoid oversaturating the same audience.

04:15:35

Creating and Targeting Lookalike Audiences for Ads

  • To utilize lookalike audiences, access the custom audiences section and select the option for lookalike audience creation.
  • Once the lookalike audience is created, it can be selected for targeting.
  • Additional country options can be included if not initially added to the lookalike audience.
  • Consider adding audiences based on location, such as the United States, within the lookalike audience.
  • Utilize new or successful creatives within the lookalike audience ad set.
  • The lookalike audience ad set functions similarly to other ad sets, with the key distinction being the audience type targeted.
  • Effective audiences for lookalike targeting include retargeting audiences and low-level engagement audiences like video viewers.
  • High-level engagement audiences, such as buyers or purchasers, are ideal for lookalike targeting due to their quality.
  • For successful ad campaigns, prioritize strong creatives that resonate with the audience.
  • To test and scale winning creatives, follow a structured approach of creative testing with different hooks and audience targeting.

04:27:49

Optimize TikTok Ads for Profitable ROAS

  • Select five countries based on your data for targeting.
  • Break down and choose the best-performing countries for your campaign.
  • Add data like purchases from the last 180 days and specify your audience.
  • Utilize account settings to analyze audience breakdown between new and existing customers.
  • Start with this campaign setup once you have a good sales volume in your ad account.
  • Choose a custom audience, like purchases from the last 180 days, and set a budget of at least $50.
  • Opt for a midnight time for running the campaign.
  • Include your best-performing ads in the campaign for optimal results.
  • Ensure your ads are native to TikTok and focus on entertainment rather than direct selling.
  • Use viral sounds and concepts in your TikTok ads for better performance.
  • Source content by creating it yourself or hiring creators from platforms like Twitter, Instagram, Billo, Fiverr, or Upwork.
  • Use TikTok's Creative Center to find inspiration and ideas for your ads.
  • Start testing your ads with a low budget of $60 to $100 per day and at least four to six different creatives.
  • Use ABO campaigns for testing and ensure proper settings in your ad sets.
  • Track your data using tools like Hyros, Northbeam, or Triple Whale due to TikTok's tracking limitations.
  • Structure your testing campaign with multiple ad sets targeting different audiences.
  • Analyze the data based on ROAS (return on ad spend) as the most crucial metric for profitability.
  • Consider CPC (cost per click) and CTR (click-through rate) as secondary metrics for comparison or tight budget management.
  • Aim for lower CPCs on TikTok compared to Facebook for cost-effective advertising.

04:40:56

Optimal ROAS and CPC for Successful Ads

  • Ideal CPC is 20 cents or below for optimal performance.
  • ROAS of 2.5 or 3 is crucial for a successful ad account, even with a higher CPC.
  • ROAS is highlighted as the most important metric.
  • CTR should ideally be around 1.1 to 1.3 for effective ads.
  • Comparing data using CPC and CTR is essential for analyzing ad performance.
  • A good test involves achieving a ROAS between 2.5 to 3 for scalability.
  • Troubleshooting unprofitable tests involves analyzing conversion rates, CPC, and CTR.
  • Breaking even allows for eliminating unprofitable ad sets and focusing on successful ones.
  • Scaling requires profitable results with a ROAS of 2.5 to 3 before increasing budget.
  • Scaling method involves increasing budget by 20% every three days for efficient growth.

04:53:30

E-commerce Mentoring: Profitable Dropshipping for Success

  • E-commerce Mentoring is expanding its educational program to reach more viewers interested in starting profitable dropshipping stores in 2024.
  • The program offers three tiers: Hummingbird for beginners, Hawk for those with $10,000 in sales, and Eagle for those with $250,000 in sales.
  • Students have seen success, launching global brands, quitting regular jobs, and transforming their lives.
  • The new E-commerce Wayfinder program is introduced as a more affordable alternative, offering 15 hours of training at half the price of the flagship mentoring program.
  • The program includes practical templates for product pages, Facebook ads, copywriting, supplier outreach, and more.
  • Monthly Q&A calls with mentors and one-to-one calls with a student success manager are provided for ongoing support.
  • Lifetime access to a vibrant discord community allows students to interact, learn from each other, and collaborate on business ventures.
  • Google Ads are discussed in the 2024 free course, emphasizing the importance of having a solid top-of-funnel traffic source before starting Google Ads.
  • Beginners are advised to focus on Meta or TikTok ads first before transitioning to Google Ads.
  • Experienced individuals are encouraged to use Google Ads if they have a unique product, as it can be highly profitable in such cases.

05:06:03

"Google Ads for Unique Products: Effective Strategy"

  • Google Ads is more effective for unique products, not generic ones.
  • To start running Google Ads, you need a Google ad account, Google Analytics account, and Google Merchant Center account.
  • Creating these accounts takes about five minutes and is straightforward.
  • Shopify automatically creates a Google Merchant Center account for you.
  • Use the same email for Google Analytics that you use for Shopify for easier integration.
  • Connect your Google Analytics, Merchant Center, and Google Ads accounts in your Shopify dashboard under sales channels.
  • To create a Google Ads account, go to ads.google.com, log in, and follow the prompts to set up your account.
  • Performance Max, shopping ads, and search ads are recommended campaign types for Google Ads.
  • Performance Max includes search, shopping, and YouTube ads, utilizing Google's machine learning system.
  • Set a target ROAS for Performance Max to optimize ad spend and differentiate between branded and non-branded volume for better targeting and profitability.

05:17:31

"Optimizing Performance Max Campaigns for Success"

  • The Performance Max campaign is expected to be slightly above breakeven.
  • To set up campaigns in the ad account, start by creating the first campaign by clicking "Create Here" and then "Create Campaign."
  • Begin with a Performance Max campaign and follow the preset goals guidance for easier setup.
  • Choose between focusing on conversions or conversion value, and set the target ROAS accordingly.
  • If you have less than 50 conversions per week on Google, opt for regular conversions instead of target ROAS.
  • Optimize the campaign for acquiring new customers to align with the non-branded volume strategy.
  • Create one setup per market to allow the machine learning of Performance Max to optimize effectively.
  • Add various assets like product URL, images, logo, videos, headlines, and descriptions closely associated with keywords.
  • Set a daily budget of $50 to $100 for the Performance Max campaign and allow it to spend for at least two weeks to gather data.
  • Exclude brand traffic by creating a brand list in the shared library and applying it as an exclusion in the Performance Max campaign.

05:28:54

Google Keyword Matches and Budget Optimization

  • Google offers three types of keyword matches: broad match, phrase match, and exact match.
  • Broad match can show searches related to your keyword, even if they don't include the keyword itself, which can lead to budget overspending.
  • Beginners are advised to avoid broad match initially due to its potential budget risks.
  • Phrase match shows ads on searches that include the meaning of your keyword, ensuring a closer connection than broad match.
  • Exact match is the most specific, showing ads only on searches that are the same meaning as your keyword, providing more control over spending.
  • Long-tail keywords, with multiple words, are recommended for exact matches as they target a more specific audience.
  • Negative keyword matches allow you to exclude certain keywords from triggering your ads, with different levels of specificity: broad, phrase, and exact.
  • When setting up a search campaign for your brand, using phrase matches for branded keywords is suggested, with the option to use broad match for brand names.
  • After running a Performance Max campaign for 15 days, if it's below breakeven ROAS, consider adjusting creatives and offers to improve profitability.
  • Incrementally increase your budget by 30% weekly once your campaign is profitable, aiming for 50 conversions per week before switching to target ROAS bidding strategy.

05:40:46

Optimizing Google Ads for Profit and Growth

  • Google will stop spending if it believes the account isn't hitting the target ROAS.
  • If spending but not hitting target ROAS, consider increasing the target ROAS.
  • If the issue persists, check the Google Analytics account for potential problems.
  • If above breakeven ROAS, decrease target ROAS to breakeven level to increase spending and profit.
  • Gradually decrease target ROAS if profitable, up to breaking even, then increase it again for profit.
  • Find the balance between maximum spend and a healthy return on ad spend for maximum profit.
  • Increase budget if profitable and hitting daily budget limits, but not if unprofitable.
  • Detailed strategies for Google Ads campaigns have been covered in previous courses.
  • Organic TikTok success requires more effort and time than ads but can be cost-effective.
  • To gain followers before going viral, use coins to boost video visibility.

05:53:43

Boost TikTok Virality with Trending Products & Hooks

  • To make content go viral on TikTok, engage with videos by liking, commenting, and following accounts for 10 to 15 minutes, then repeat the process on the For You page.
  • Identify winning dropshipping products by checking the last post date of accounts; products posted within 2-3 days are ideal. Validate products by checking Amazon reviews, aiming for products with four stars or above.
  • Utilize a dummy account to search for trending products using TikTok's "made me buy it" filter, focusing on recent posts within the last week or month.
  • Explore Temu for dropshipping products, filtering best sellers within the last 7-30 days, and searching for potential products like wireless chargers or self-heating jackets.
  • Understand the importance of a hook in TikTok videos to capture attention and increase virality, emphasizing the need for engaging content planning, high-quality filming, and audience engagement.
  • Edit TikTok videos with small cuts and creativity to retain attention, stand out, and boost engagement, ensuring the narrative structure is maintained for optimal impact.
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