15 Video Marketing Stats You Need to Know in 2019
Think Media・9 minutes read
Video marketing is essential, with statistics showing increased leads, brand awareness, and consumer purchasing behavior. Businesses use explainer videos to aid in understanding, with varying video lengths retaining viewer attention, highlighting the importance of video in marketing strategies.
Insights
- Video marketing significantly impacts consumer behavior, with statistics showing that a large majority of consumers make purchases after watching videos and prefer this medium over reading about products.
- The rise of video content is undeniable, with a projected surge in online video transmission and web traffic dominated by videos, emphasizing the necessity of integrating video strategies to maintain relevance and influence in the digital realm.
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Recent questions
How do videos impact consumer behavior?
Videos influence 84% of consumers to make purchases.
What percentage of businesses use explainer videos?
97% of businesses utilize explainer videos for understanding.
What is the preferred video length for viewers?
The ideal length for an explainer video is one minute.
How many web users watch videos before shopping?
Nearly 50% of web users view videos before visiting stores.
What is the future of online content consumption?
By 2020, 82% of web traffic will be video-based.
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Summary
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Video Marketing: Key to Digital Influence
- Video marketers receive 66% more qualified leads annually.
- 54% of video marketers enhance brand awareness.
- 84% of consumers make purchases after watching videos.
- Nearly 50% of web users view videos before visiting stores.
- 79% of consumers prefer watching videos over reading about products.
- Explainer videos are utilized by 97% of businesses to aid in understanding.
- The ideal length for an explainer video is one minute.
- Videos up to two minutes retain viewer attention, with a resurgence for videos between six and twelve minutes.
- B2B and B2C marketers both utilize video marketing strategies.
- 45% of individuals watch an hour or more of video content daily.
- 40% of millennials trust YouTube for content, with 60% stating videos have altered their perspectives.
- By 2020, nearly a million minutes of video will be transmitted per second online.
- Cisco predicts that by 2020, 82% of web traffic will be video-based.
- Video is deemed crucial for staying relevant and influential in the evolving digital landscape.
