15 Video Marketing Stats You Need to Know in 2019
Think Media・2 minutes read
Video marketing is essential, with statistics showing increased leads, brand awareness, and consumer purchasing behavior. Businesses use explainer videos to aid in understanding, with varying video lengths retaining viewer attention, highlighting the importance of video in marketing strategies.
Insights
- Video marketing significantly impacts consumer behavior, with statistics showing that a large majority of consumers make purchases after watching videos and prefer this medium over reading about products.
- The rise of video content is undeniable, with a projected surge in online video transmission and web traffic dominated by videos, emphasizing the necessity of integrating video strategies to maintain relevance and influence in the digital realm.
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Recent questions
How do videos impact consumer behavior?
Videos influence 84% of consumers to make purchases.
What percentage of businesses use explainer videos?
97% of businesses utilize explainer videos for understanding.
What is the preferred video length for viewers?
The ideal length for an explainer video is one minute.
How many web users watch videos before shopping?
Nearly 50% of web users view videos before visiting stores.
What is the future of online content consumption?
By 2020, 82% of web traffic will be video-based.
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