15 Video Marketing Stats You Need to Know in 2019

Think Media・2 minutes read

Video marketing is highly effective, with a significant impact on lead generation, brand awareness, consumer behavior, and preference for video content over reading. Explainer videos have become a popular tool for businesses, with one minute being the ideal length according to consumers.

Insights

Video marketing significantly boosts lead generation, with a 66% increase in qualified leads annually.
Explainer videos, lasting around one minute, are highly effective tools used by 97% of businesses to aid in consumer understanding and engagement.

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Recent questions

How do videos impact marketing?
Videos generate more leads and enhance brand awareness.
What influences consumer purchases?
Consumers are influenced by watching videos before making purchases.
Why are explainer videos popular?
Explainer videos aid in understanding products for businesses.
What is the preferred content format?
Consumers prefer watching videos over reading about products.
How do videos affect online and offline behavior?
Videos influence web users before visiting stores and drive online purchases.

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Summary

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"Video Marketing: Boost Leads, Sales, and Awareness"

Video marketers receive 66% more qualified leads annually.
54% of video marketers enhance brand awareness.
84% of consumers make purchases after watching a video.
Nearly 50% of web users view a video before visiting a store.
79% of consumers prefer watching videos over reading about products.
Explainer videos are utilized by 97% of businesses to aid in understanding.
The ideal length for an explainer video is one minute, according to 50% of consumers.

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